Brooks Running case study: webform optimisation
In this case study, we explore the strategies and initiatives that have propelled Brooks Running’s digital success in the EMEA region with the help of Exatom.
Form analytics with GA4
What are the pro’s and cons of optimising web forms with GA4? Discover the differences between Exatom and GA4 in our detailed comparison, covering topics like implementation and features.
The differences between Exatom and Zuko
Discover the key differences between Exatom and Zuko in our detailed comparison, covering topics like implementation, features and pricing.
Tussenvoegsel veld – waarom zou je dat doen?
“We kunnen het ‘tussenvoegsel’ veld (typisch Nederlands) niet weglaten in ons formulier, want dan gaat het mis in de systemen er achter”.
Smart tooltips: web form optimisation without development
Case studies: read how Kia and INNO optimised their web forms by activating Smart Tooltip campaigns.
Yellowgrape and Exatom join forces
Yellowgrape, the e-commerce agency from Amsterdam and Berlin, and Exatom, the innovator in form Insights & Activation software, join forces…
Exatom joins the start-up village on the DMEXCO 2023
Exatom is set to make waves at DMEXCO, one of the world’s leading digital marketing conferences, taking place in Cologne on September 20th and 21st 2023.
ClickValue and Exatom enter into a partnership
Leading conversion optimisation agency ClickValue is excited to announce a collaboration with Exatom, the Belgian provider of advanced…
Kia case study: webform optimisation
Kia Germany faced the ambition of increasing their web form conversion rates and reducing visitor friction. While the brand website received a steady flow of…
Session recordings: what’s the value for a marketer?
Session recordings: a very helpful tool for marketers, or an overvalued solution that is rarely providing valuable insights?
10 Most seen problems that cause bad webforms
Poorly designed webforms can lead to a number of issues such as confusion, frustration, and ultimately a loss of conversions.
Using behavioural insights for webform optimisation
Behavioural insights on online forms have become increasingly as businesses recognise the power of understanding and predicting human behaviour.
What is the ideal number of fields in a web form?
The number of fields are depending on the purpose, the objective of the company, and the effort required to fill in the fields.
Form abandonment tracking: easy or complex?
By tracking the activity on your website forms, you can analyse user behavior and see if and where they are dropping off…
What is the best user experience on automotive test-drive forms?
In this article, we are going to take a look at the online forms of three different brands…
How Exatom stands out among their competitors
We like to stand out. We like the extraordinary. Optimising web forms is an art for our team. Through a series of blogs we’d like to take you through all our unique views on features that make your forms shine.
Smart tooltips case study – luxury retailer INNO
When an e-commerce website visitor adds a product to their shopping cart, it doesn’t mean that the actual purchase will happen. Even the start of the check-out is no guarantee for a conversion…
The webform optimisation pyramid
In this blog we would like to share our webform optimisation pyramid with you, which helps you to structure and prioritise your efforts to improve the conversion rate on webforms or check-out pages…
What makes webforms perform well?
There are many possibilities to make your webforms perform better and deliver more conversions at the end of the day. Most – if not all – are known to marketeers and none of them are real rocket science…
The origin of the name “Exatom’’
Do you know that feeling? When multiple thoughts, events and trends all come together at the right time? That was the feeling we had when we started to conceptualise our future company, Exatom…
Emerce Conversion 21 april 2022
Exatom will be joining the Emerce Conversion on April 21st this year. Emerce Conversion is a digital marketing event tailored to marketers who are keen to experiment, learn, and are interested in optimizing their…
API: What is it and how can it be used?
Nowadays, API’s are commonly used by software developers. In this blog, we will dive deeper into the different types of API’s, the most important advantages and how Exatom uses them in their business.
The rise of privacy friendly software
Was it DuckDuckGo with their privacy policies to not collect or share data that started the fire? Probably there were others before but today the league of privacy-conscious software solutions is growing every day….
Web forms: the blind spot of Google Analytics
Form analytics is the blind spot mirror for Google Analytics users. It’s to show the part of user behaviour on the website that’s otherwise hidden from the marketer’s vision. Form analytics and…
Three questions about missed opportunities on your webform
Thank you very much for participating to our short questionnaire, shared on LinkedIn. We analysed the data of our first 20 client websites and found the answers to these questions. It’s obvious that 20 websites is not..
Autofill: a blessing or a curse for your webform?
Autofill for online forms: a blessing or a curse? Autofill is a very popular browser function that helps a user filling in a form with less effort, as it automatically fills in web form fields with stored data, like first name, last name, email, phone number, etc.
Webforms deserve more attention from marketers
Webforms are important. It’s an understatement. There are millions of them and after all the years, it’s still the most important source of reliable, first party data for organisations. Why do webforms deserve more attention from marketers?
Form analytics case study – +35% mobile conversions
This form analytics case study of a B2B client shows an improvement of their mobile form completion rate by 35% as it revealed an abnormally high ‘Failed submit and abandoned’ rate. The filters in Exatom’s form analytics reports drilled down to the root cause.
Form analytics and field metrics dictionary
As a digital marketing professional active in conversion optimisation, lead generation, online sales, etc., you have to deal with industry specific terminology. Your life will be a bit easier with our online form optimisation, analytics & field metrics dictionary.
40 Percent more conversions for Track Assistant – case study
Track Assistant, a provider of car trip registration solutions, recently tested Exatom’s motivational widgets, which increased the registration form start rate by more than 80%, resulting in 40% more conversions.
