There are many possibilities to make your webforms perform better and deliver more conversions at the end of the day. Most – if not all – are known to marketeers and none of them are real rocket science. Still, in projects where we do an audit…
Do you know that feeling? When multiple thoughts, events and trends all come together at the right time? That was the feeling we had when we started to conceptualise our future company, Exatom…
Exatom will be joining the Emerce Conversion on April 21st this year. Emerce Conversion is a digital marketing event tailored to marketers who are keen to experiment, learn, and are interested in optimizing their…
Nowadays, API’s are commonly used by software developers. In this blog, we will dive deeper into the different types of API’s, the most important advantages and how Exatom uses them in their business.
Was it DuckDuckGo with their privacy policies to not collect or share data that started the fire? Probably there were others before but today the league of privacy-conscious software solutions is growing every day….
Form analytics is the blind spot mirror for Google Analytics users. It’s to show the part of user behaviour on the website that’s otherwise hidden from the marketer’s vision. Form analytics and field metrics can illuminate..
Thank you very much for participating to our short questionnaire, shared on LinkedIn. We analysed the data of our first 20 client websites and found the answers to these questions. It’s obvious that 20 websites is not..
Autofill for online forms: a blessing or a curse? Autofill is a very popular browser function that helps a user filling in a form with less effort, as it automatically fills in web form fields with stored data, like first name, last name, email, phone number, etc.
Webforms are important. It’s an understatement. There are millions of them and after all the years, it’s still the most important source of reliable, first party data for organisations. Why do webforms deserve more attention from marketers?
This form analytics case study of a B2B client shows an improvement of their mobile form completion rate by 35% as it revealed an abnormally high ‘Failed submit and abandoned’ rate. The filters in Exatom’s form analytics reports drilled down to the root cause.