Pricing
Cheaper than wasted leads
Pay monthly Pay yearly 2 months free
FreeFor a first look at your forms
€0
Up to 10,000 monthly website visits Forever free Start free plan- See how many visitors start and finish your form
- Know how much conversion your form is missing
- Live in five minutes, no credit card
- Let Eureka tell you what to fix first
- Ask your AI assistant about your forms
Most popular GrowthFor teams that optimise every month
€79/ month
Up to 10,000 monthly website visits Up to 10,000 visits/mo · €79/mo
Get started today - Everything in Free
- See which field makes prospects abandon
- Watch the sessions that went wrong
- Fix friction without a developer
EnterpriseFor brands with high traffic and several teams
Let's talk
From 50,000+ monthly website visits - Everything in Growth
- A CRO expert who works with your team
- A dedicated success manager
- Security, SLA and contracts that fit your organisation
Compare plans
Usage
Monthly website visitsThe number of visits to your whole website in a month. It decides which Growth tier you are in.
Up to 10,000
Up to 50,000
50,000+
Number of formsHow many forms and checkouts you can measure.
1
Unlimited
Unlimited
Form sessionsHow many form sessions Exatom records and analyses each month.
Up to 2,000
Unlimited
Unlimited
Insights
Drop-off, submit and completion analysisHow many visitors see your form, start it, press submit and complete it, over time, and how many abandon after pressing submit.
Missed conversion potentialWhat the abandoned sessions would be worth if the form converted better.
Segment by device, browser and campaign (UTM)Compare your form metrics per device, browser and UTM campaign, to see where a form works worse.
Autofill & error insightsWhich error messages visitors see in each field, and how often browser autofill fills each field in.
Form audit reportA score of your form on usability, accessibility and conversion, with the points to improve.
Full drop-off & friction insightsHesitation, corrections and drop-off for every field, so you see which field causes the friction.
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Session recordingsReplays of real form sessions, filtered on the field or error you want to see.
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Conversion drop alertsYou receive a notification when any of your performance KPIs change.
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Custom dimensionsSplit your form metrics by dimensions of your own, such as a brand, a product line or a customer type, passed on by your site.
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Industry benchmarkingYour form and field metrics next to the anonymised average of your industry.
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Activation and AI
AutofixesTechnical fixes, such as the right keyboard on a phone or working autofill, applied through Exatom's tag without a release.
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Smart tooltips & nudgesShort messages that appear at the moment a visitor hesitates or makes an error, set up without a developer.
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AI CRO analysisEureka reads your form data and tells you which fix to make first.
MCP connectorConnects your Exatom data to ChatGPT, Claude or another AI assistant, so you can ask about your forms in plain language.
Privacy and security
No cookiesExatom measures without cookies, so it does not depend on the cookie banner.
No personal data collectedExatom stores no names, email addresses or other personal data from your forms.
GDPR compliantExatom's way of measuring meets the European privacy rules.
ISO 27001 certifiedExatom is certified for ISO 27001, the international standard for information security.
Setup and integrations
No-code setupOne tag on every page and you are live, without a developer or a change to your forms.
Tag managersInstall the tag through Google Tag Manager, Adobe, Salesforce or WordPress, or place it in your site directly.
Automatic form finderExatom finds every form and field on your site by itself, so you do not set them up one by one.
Shopify appMeasures your Shopify checkout through Exatom's app for Shopify.
Google Looker Studio connectorBrings your Exatom form metrics into your own Looker Studio reports.
Format-agnostic trackingExatom tracks every kind of form, whatever technology built it: regular HTML forms, dynamic and multi-step forms, single-page applications and forms in a shadow root (Shadow DOM).
Custom tracking setupFor a form with a non-standard build, Exatom adjusts the tracking together with your developers.
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Support and services
SupportHelp from the Exatom team with your setup.
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Basic
Priority
SLA & dedicated successAgreed response times and one fixed contact who knows your forms.
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Strategic CRO consultancyAn Exatom CRO expert who analyses your forms with your team and sets the priorities.
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Custom SLA & contractsService levels and contract terms tailored to your organisation.
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Billing
No credit card needed to startYou start the free plan without payment details.
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Self-serve, cancel anytimeYou start, change and stop your plan yourself.
Custom
Yearly discountPay for a year at once and get 2 months free.
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Save €158, get 2 months free
Billed annually at €790/year
Billed annually at €790/year
Custom
Frequently asked questions
What counts as a monthly visit?
A monthly visit is one unique browser session on any page where Exatom is installed. If a visitor views 3 pages, that counts as 1 visit. We don't track across sessions, no cookies needed.
Can I upgrade from Free to Growth?
Why is Enterprise 'Let's talk'?
Do you offer annual billing?
Is it cookieless / GDPR-friendly?
Can I cancel anytime?
What happens if I temporarily exceed my visit limit?
