See exactly where your forms lose conversions
GA4 and Adobe stop at the form. Exatom measures every field: hesitation, corrections, errors and drop-off.
Every field, measured. Drop-off, hesitation, corrections and errors, field by field.
Cookieless by design. No cookies, no personal data. ISO 27001 certified.
One tag, five minutes. Live on every form and checkout without a developer.
Your analytics stops at the form. That is where 87% of prospects abandon.
GA4 and Adobe count the page view and the submit. Everything in between, the 20+ friction points in an average form, stays invisible. Exatom measures exactly that.
Every form. Every field. Every visit.
Two levels of insight in one view: the form as a whole and each field on its own. Segment by device, browser and campaign, and follow it all over time.
Nine ways a form loses a prospect. All measured.
Each metric is available per form, per field, per device and per campaign, from the first day the tag is live.
The data is step one. Eureka tells you what to fix first.
Ask Eureka why conversion dropped, which field to fix first or how your form compares to your industry. It reads your live form data, finds the root cause and hands you a prioritised plan.
Found the friction? Fix it without a developer.
Form Analytics is the Insights step. Smart Nudges and Autofixes turn a finding into a fix that goes live from Exatom, A/B tested against a control group.
Smart Nudges
Show a prospect the right hint at the moment they hesitate: a format example, a reassurance, a reason why you ask. Placed from Exatom, live in minutes.
Smart NudgesAutofixes
Change the field itself: input mode, autocomplete, placeholder, validation. Exatom applies the fix in the browser, without a release from your team.
AutofixesProven on high-value forms.
Test-drive form completion up 28% in one market, alongside GA4.
Ordering conversion up 22%, IBAN field drop-off down 40%.
Checkout conversion up 4% across 13 EMEA webshops, password errors down 44%.
“For Brooks Running, the value that Exatom provides on top of Adobe Analytics is the deeper granularity it performs on our forms. By zeroing into specific fields, we ensure our forms are optimised down to details missed in our UX research process. This led to a 4.2% increase in checkout conversions during the first year.”
Works with your existing stack.
Connect Exatom to the platforms you already run: Salesforce, HubSpot, Adobe, WordPress and more. One tag, no rebuild. Exatom adds the field-level data those tools don't have.
Stay secure and compliant
Exatom is ISO 27001 certified. Built with security and privacy at its core, our platform works without cookies and does not collect any personal data. This ensures full compliance.
Most teams are flying blind at the moment that matters most.
Of the visitors who reach a form page, 38% never interact with a single field. Exatom shows where you lose them before they begin.
The average pause before a prospect completes a web form. Long hesitation on one field points to doubt, mistrust or an unclear question.
Of the prospects who fill in a form, 14% fail to submit it. Warm leads lost to validation errors and labels nobody flagged.
GA4 and Adobe track page views and events, and stop at the form. Exatom starts there: which fields prospects hesitate on, where they drop off, how often they see an error and how many fail to submit. No configuration, cookieless out of the box.
