Form analytics

Increase your form conversions
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Form analytics

Improve online form completion rates with Exatom

Form analytics can easily help you improve your web forms by 10%. And a 10% improvement in conversion rate equals a 10% increase in revenue, as simple as that. Exatom’s form analytics provide you insights on how your forms are being used and where you can improve them. From form start to web form completion and everything in between. Identify the reason why visitors abandoned your form. And how many visitors tried to submit the form, but failed and why. And do visitors interact differently on forms in different browsers or devices they are using?
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Form improvement

Improvement is all about details

Which field is causing hesitation? What are the drop-off rates of every field and where do visitors drop off most? Discover which fields take too long to fill or get the most error notifications. To optimize your form, it is crucial to understand potential blockers for your visitors. Identify the most problematic fields and remove the hurdles for visitors to successfully submit your form. A 10% conversion improvement is a 10% contribution to your revenue.
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Exatom dashboard online form analytics
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Form insights

Complements your existing web analytics

Exatom form and field analytics complement your existing analytics platforms, like Google Analytics or Adobe Analytics, as it starts where regular web analytics tools stop. Exatom is laser-focussed on the form details that other web analytics tools can’t provide. Like interaction & hesitation time per form field. This enables you to make your online forms perform even better. No matter if your online form is designed for lead generation, e-commerce or reviews.
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Google Data Studio integration

Google Data Studio is an online tool for converting data into customizable informative reports and dashboards

Use our native Google Data Studio integration to report the key metrics of Exatom’s form analytics in your own GDS dashboard.
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Google Data Studio integration Exatom

Form metrics

Optimize your complete forms
  • Nr. of form starts
  • Start rate
  • Form hesitation time
  • Nr. of conversions
  • Conversion rate
  • Nr. of submits
  • Nr. of failed submits
  • Nr. of re-submits
  • Nr. of successful re-submits

Learn more about perfomance alerts

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Field metrics

Analyze your fields individually
  • visitor Interactions
  • Interaction time
  • Visitor hesitations
  • Hesitation time
  • Nr. of drop-offs
  • Drop-off rate / abandonment rate
  • Fill-in order
  • Error notifications
  • and more…

Learn more about motivational widgets

Did you know?

QUICK FACTS

%

The percentage of users that land on a webform, but never start typing.

The average time that users are hesitating to complete a webform.

%

The percentage of users that try to submit a web form, but fail.

%

The percentage of users that use auto-fill to fill in a web form.

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