We make forms and checkouts perform better.
Most of the attention in digital marketing goes to the journey up to the form. The last step, where a prospect or buyer actually converts, is where revenue is lost. That step is what Exatom is built for.
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Stephan van den Bremer
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Michaël Vaes
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Filip Lauweres
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Kurt Briers
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Bart de Fluiter
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Oliver Bath
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Matthieu Medrinal
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Sander Heymans
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Marcelo Bem
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Olger van de Vliet
Why we built Exatom
As a digital marketer you want to be measurably successful. For that, well-performing forms and checkouts are indispensable. Yet analytics tools show the journey before and after a form and miss what happens between the fields.
We know how frustrating it is to have forms that do not convert well. That is why we, as founders, used more than 35 years of digital marketing experience to build a platform that shows where prospects and buyers abandon, why they do, and how to fix it without a developer.
Privacy by design: Exatom works without cookies and is GDPR compliant.
From an idea in lockdown to five years of Exatom
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2020
The idea
Exatom starts as an idea during the pandemic: forms are where conversions are won or lost, and analytics tools do not look inside them. The founders build the company without meeting face to face.
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2021
The platform goes live
After a year of building with beta customers, the cookieless platform goes live on 1 July 2021.
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2022
First time on stage
Exatom presents itself to the market at Emerce Conversion in April.
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2023
Partners and DMEXCO
Conversion agency ClickValue becomes a partner in June. In September Exatom pitches in the start-up village at DMEXCO in Cologne.
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2024
From insight to action
Yellowgrape joins as a partner in February. Smart tooltips launch in March: messages beside a field that help visitors complete a form, set up without a developer. They grow into today's Smart Nudges.
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2025
ISO 27001
Exatom is certified for ISO 27001:2022.
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2026
Five years
Benchmark reports on hotel booking forms and test-drive request forms in the UK and France. In October the whole team meets in the Algarve to mark five years and plan the next phase.
The people behind Exatom
A small team spread over four countries, close to its customers. You meet the same people in a demo, in onboarding and in support.
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Netherlands
Stephan van den BremerCo-founder and CEO -
Belgium
Michaël VaesCo-founder and CTO -
Belgium
Filip LauweresCo-founder and Chief of Staff -
Belgium
Kurt BriersCo-founder -
Netherlands
Bart de FluiterGrowth Lead -
Portugal
Oliver BathInternational Sales -
France
Matthieu MedrinalSales France -
Belgium
Sander HeymansCustomer Success -
Portugal
Marcelo BemDevelopment -
Netherlands
Olger van de VlietMarketing and design
Five years of Exatom, two days in the Algarve
Once a year the whole team gets together. In October 2026 that was the Algarve: two days on the product and the plans for the next phase, with padel and dinner in between.
Brands we work for
Stay secure and compliant
Exatom is ISO 27001 certified. Built with security and privacy at its core, our platform works without cookies and does not collect any personal data. This ensures full compliance.
Ease of setup
From insight to action
“Using the tools from Exatom helped us to first understand the customers’ behaviour and improve the UX and CX of several forms.”
“By zeroing into specific fields, we can ensure that our forms are optimised down to minor details missed in our UX research process.”
“With Exatom Analytics, we break down form completion entirely into smaller KPIs per field.”
