Say the right thing, at the right moment, on any field
Smart Nudges show a short contextual message beside a form field exactly when a prospect hesitates, hits an error or needs a push to finish. No code, no guesswork, more completed forms.
15+ behaviour triggers. Hesitation, field focus, errors, dataLayer events: the nudge appears when the behaviour says it should.
WYSIWYG editor, no developer. Write, style and preview the nudge yourself, then publish. The tag that measures the form shows it.
Built-in A/B testing. Every nudge runs against a control group, so you know what it added before you roll it out.
From friction point to live nudge in four steps.
Eureka finds where prospects get stuck, you write the message, the tag shows it. Nothing goes through a developer.
Eureka detects the friction point
Every field interaction is measured: hesitation time, error patterns, drop-off risk. Eureka flags the fields where prospects get stuck and says why.
A contextual nudge is triggered
A short message appears beside the field at the right moment: functional guidance, a bit of motivation or a reason to trust you with the answer.
Set up in minutes, not sprints
Create, preview and publish in the self-service editor. 15+ triggers, full mobile support, works on any form.
Measure the impact
Built-in A/B testing shows field completion, error rates and conversion for the nudge against a control group, in the Exatom dashboard.
One nudge, 14% more test-drive requests.
Kia Belgium used Smart Nudges to lift the conversion of its test-drive form by 14%. No developer code, no sprint, no redesign: the nudges went live from the editor and the A/B test proved the uplift.
Built for the moment a prospect is about to leave.
A nudge is not a pop-up. It is one line, next to one field, shown to the prospect who needs it and to nobody else.
15+ smart triggers
Hesitation time, field focus, errors, dataLayer events and your own custom events. The nudge appears when the behaviour asks for it.
Fully responsive
Desktop, tablet and mobile out of the box. The nudge finds its place next to the field on every screen, with no extra configuration.
On-brand by design
Colours, fonts, borders and sizing are yours to set in the WYSIWYG editor. Preview on your own form before you publish.
Built-in A/B testing
Run two versions, or a nudge against no nudge. The data decides which message stays.
Cookieless and ISO 27001
No cookies, no personal data. Smart Nudges run on the same anonymised signals as the analytics, GDPR compliant.
Works on any platform
WordPress, HubSpot, Salesforce or a custom stack: one JavaScript tag shows the nudge on any form.
Nudges never interrupt, they assist.
A nudge shows up because of what the prospect just did, not because a timer ran out. Pick the trigger, set the threshold, done.
Combine a trigger with device and segment conditions to show the nudge only where it earns its place.
Eureka tells you which field needs a nudge, and what to say.
Eureka reads the hesitation patterns across all your forms, names the field, explains why prospects pause there and drafts the message most likely to convert. You approve, it goes live.
Proven on high-value forms.
Test-drive form completion up 28% in one market, alongside GA4.
Ordering conversion up 22%, IBAN field drop-off down 40%.
Checkout conversion up 4% across 13 EMEA webshops, password errors down 44%.
“For Brooks Running, the value that Exatom provides on top of Adobe Analytics is the deeper granularity it performs on our forms. By zeroing into specific fields, we ensure our forms are optimised down to details missed in our UX research process. This led to a 4.2% increase in checkout conversions during the first year.”
Short contextual messages that appear beside a form field at the moment a prospect hesitates, hits an error or needs a reason to continue. The Exatom JavaScript tag shows them, so they work on any form without changes to your code.
