Behavioural insights
Behavioural insights on online forms have become increasingly popular in recent years as businesses and organisations recognise the power of understanding and predicting human behaviour. By applying behavioural insights to the design and implementation of online forms, companies can significantly improve the user experience, increase conversions, and drive business outcomes.
Advantages
One of the key advantages of using behavioural insights on online forms is that it allows businesses to tailor their online interactions to the specific needs and preferences of their target audience. By collecting data on how users interact with online forms and using this information to inform design decisions, businesses can create forms that are more intuitive, efficient, and effective at capturing the information they need.
Another advantage of using behavioural insights on online forms is that it can help businesses identify and address common pain points and frustrations that users may experience when filling out forms. For example, by analysing data on where users tend to drop off or make mistakes, businesses can identify areas where they can improve the form design or streamline the process to make it easier and more enjoyable for users.
Webform optimisation trends
One of the upcoming trends in online form optimisation is the use of artificial intelligence (AI) and machine learning to analyse and predict user behaviour. By leveraging the power of these technologies, businesses can create forms that are more personalised and responsive to individual users, which can further improve the user experience and increase conversions. Like smart tooltips, which are microcopy messages next to a field to nudge the user in completing the webform or check-out.
Another trend in online form optimisation is the use of chatbots and other conversational interfaces to help users complete forms and provide assistance when needed. By using these tools, businesses can create a more interactive and engaging experience for users, making it more likely that they will complete the form and provide the information that is needed.
Killing two birds with one stone
Overall, the use of behavioural insights on online forms has the potential to significantly improve the user experience, increase conversions, and drive business outcomes. It serves the client and the business at the same time. By staying up-to-date on the latest trends in online form optimisation and applying these insights to their own forms, businesses can stay ahead of the competition and create a more successful online presence.