AI-powered Conversion Optimisation

Generate 10-20% more conversions instantly

Reduce form and check-out abandonment with applied AI. Cookieless and privacy-first.

The problem

You’re losing revenue – but you don’t know why

Of every 100 visitors who reach your form or checkout, many brands see only a small fraction convert. That gap erodes return on SEO, paid search, social, display, and everything upstream — while the reasons stay off your roadmap because they never surface in your analytics reports.

Solution

It’s about understanding all – not just the start and the end

Forms are filled by real people: different devices, browsers, urgency, and privacy sensitivity. Tools like GA4 or Adobe Analytics often show the journey into the form and the final conversion — while what happens between the fields stays invisible. It’s all in the details.

A CRO consultant for your team — on demand

Eureka analyses your form data and translates it into direct, concrete improvement actions: priorities, not slide decks. Expert-level guidance, available in minutes, trained on years of CRO work — with data staying inside Exatom’s secure infrastructure.

 

What does it deliver?

  • Faster results – CRO insights in minutes instead of weeks
  • Targeted recommendations – Based on your own user behaviour and drop-off points
  • Expert-level, always available – Trained on years of CRO projects and proven strategies
  • Privacy-proof – All data stays within our secure infrastructure
  • In your language – Ask and answer in English or your preferred language

From insight to action — fast and sharp.

Ask Eureka
How Exatom works

Your forms are sitting on untapped revenue. Here's how we unlock it.

Every form field that confuses, every error that goes unnoticed, every hesitation that ends in abandonment — that's revenue you've already earned but haven't collected yet. Exatom gives you the data, the understanding, and the tools to capture it.

Unique data points

Every conversion improvement starts with data no one else captures. Exatom records field-level interactions across every session — hesitation time, error patterns, refill rates, drop-off sequences, and device behaviour — giving you a complete picture of what actually happens on your forms, not just that something went wrong.

Without this depth of data, every optimisation is a guess. With it, every decision is grounded in evidence.

Field hesitation time Error patterns Drop-off sequences 100% session capture
Insights

Raw data only has value when it becomes understanding. Exatom's analytics layer — form analytics, session replay, CRO Pulse, and industry benchmarking — transforms field-level data into clear, prioritised answers: which fields cost you the most, why visitors abandon, and how you compare to your industry.

These insights are the foundation every optimisation is built on. Without them, you fix the wrong things first.

Form Analytics Session Replay CRO Pulse Benchmarking
Activation

Insight without action is just a report. Activation is where revenue is actually recovered. Eureka, your AI CRO assistant, takes the insights from your data and deploys fixes directly — Autofixes that remove friction silently, and AI Nudges that guide hesitating visitors with the right message at the right moment.

No developers. No sprint delays. Just measurable conversion uplift, live within minutes.

Autofixes AI Nudges Eureka AI No-code deploy

Companies using Exatom see an average 23% lift in form conversions

Exatom reveals which specific form fields cause confusion, hesitation or abandonment. With this data, you can remove friction, simplify your forms and recover lost leads — all without needing a developer.

Case study

Kia Germany: Webform optimisation

"Using the tools from Exatom, helped us to first understand the customers behaviour and improving the UX and CX of several forms. The results are higher as the expectations, which encouraged us to search for additional partnerships with Exatom."

Jean-Philippe Pottier

Manager Digital Platforms – Kia Germany

Testimonial

Toyota/Lexus Netherlands

"Forms are often the final step in our digital funnel. An optimal user experience — and ultimately conversion — is therefore crucial. Exatom provides surprisingly simple insights that we don’t get from other tools."

Menno Damsté

Manager Digital & Data

Case study

Brooks Running EMEA

"For Brooks Running, the value that Exatom provides, on top of Adobe Analytics, is the deeper granularity that it performs on our forms. By zeroing into specific fields, we can ensure that our forms are optimised down to minor details missed in our UX research process. This led already to a 4.2% increase in check-out conversions during the first year using Exatom."
Michael Chen

Jesse Lee

Manager, CRM & Customer Analytics EMEA

Case study

INNO

"The unique thing about Exatom is that it provides detailed insight into your web forms. With this data, you have a great starting point to implement optimisations. With a positive effect on your webshop conversions and UX. In addition to that strong technology, there is also a great team of specialists who proactively offer support to take your project to a higher level."

Britt Vancampenhoudt

IT Marketplace Manager

Privacy by design

Exatom is ISO 27001 certified. Built with security and privacy at its core, our platform works without cookies and does not collect any personal data. This ensures full compliance while still delivering powerful insights to improve your web forms.

checkISO 27001    checkNo cookies     checkNo personal data

Learn more about privacy

How it works

Form insights without cookies or hassle

With just one tag on your website, you’ll instantly gain insight into your forms. Identify drop-offs and optimise – no developers or cookies required.

1. Add the tag

Install our tag via your tag manager. You’ll start collecting data within minutes.

2. Get insights

See where visitors drop off, which fields cause friction, and where you’re losing conversions.

3. Optimise and grow

Use real data to improve your forms and boost conversions – up to 55%, just like Kia Germany.

Works seamlessly with your existing marketing stack

Connect Exatom to platforms like Salesforce, HubSpot, Adobe, WordPress and more. No complex setups—just insights where you need them most.

Start free trial Book a demo

 

And many more…

Calculate your ROI now

Fill in your own values and see what value Exatom will deliver. Exatom is not a cost saver, it’s a scalable business generator. Discover what other clients have won in additional revenue.

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Don’t take our word for it, see what our clients say

The feedback we’ve received truly humbles us and reinforces our promise to offer top-tier insights. Browse the reviews to learn how Exatom is making a real difference in your forms. Earning your trust is our proudest accomplishment.

"We recently had the pleasure of working with Exatom, and we are thoroughly impressed with their cutting-edge technology and innovative platform. Exatom’s solutions provide outstanding insights into user behavior and form performance, offering analytics and data-driven tools that help optimize digital processes."

Marvin K.

Performance Marketing Manager

"Ease to implement, to use, and delivering powerfull insights to improve form's efficiency. Support is very reactive, while I can count on a strong training process. From a bigginner point of view, maybe that the high number of KPIs / huge amount of data, can sometime be a bit confusing. For users who master data, then it would surely be perfect."

Benjamin S.

Account Director

"We have been working with Exatom.io for almost a year, and the experience has been exceptional. Their platform is user-friendly, and the support team is always responsive and knowledgeable. I highly recommend Exatom.io to any organization looking for innovative and reliable solutions. Their professionalism, attention to detail, and commitment to customer success make them stand out."

Jonas M.

Customer Success Manager

"Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized for the most reliable insights into the contact form, checkout, quote form, and more."

Shanna S.

CRO Consultant

"Great tool that supports our business needs very well. Allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact."

Jamie Day

Ecommerce Manager

"Amazing service and great insights. Easy implementation, great tool that provide you with very helpful insights. You can discover and learn a lot about your journeys and forms."

Adriana Botella Caballero

JLR Senior Manager Digital Performance Europe

Form Analytics and Monitoring

Stop leaking revenue. Start optimising your forms.

Cookieless form analytics that help you turn drop-offs into new customers.