Form Analytics and Monitoring

Your forms are leaking conversions. Let’s fix that!

Cookieless form analytics that help you turn drop-offs into new customers.

The problem

You’re losing leads at your most critical step, the form.

Most marketers focus on getting traffic, but forget to fix the last step – the one that actually converts.

Solution

Exatom shows you exactly where your forms fail.

Exatom reveals which specific form fields cause confusion, hesitation or abandonment. With this data, you can remove friction, simplify your forms and recover lost leads – all without needing a developer.

Start free trial Book a demo

 

timelineForm Analytics reveals exactly how customers engage with your forms - cookieless and privacy-first. From starts and autofills to errors, hesitations, drop-offs and conversions. See which fields cause friction, track autofill adoption, and spot browser or device deviations. With clear metrics like start rate, conversion rate and failed submits, you’ll understand why visitors abandon your forms and know precisely where to optimise. Discover Form Analyrtics.
Form analytics
playlist_add_checkGain a competitive edge with Industry Benchmarking. Your real-time window into how your forms perform against leading e-commerce and automotive standards. Instantly compare conversion, start- and submit-rates alongside UX metrics like autofill usage, error-rates and time-to-completion. With quarterly-refreshed benchmarks built into your dashboard, you’ll quickly spot underperforming fields, eliminate friction and drive measurable gains in revenue. Discover Industry Benchmarking.
Benchmarking
gps_fixedUnleash the power of form analytics with CRO Pulse — the Chrome extension that overlays performance data directly onto your web forms. See real-time insights of customer drop-offs, hesitation hotspots and potential revenue leaks without navigating away from the page. With one-click access to Session Replays, Industry Benchmarks and shareable snapshots. CRO Pulse empowers every stakeholder to uncover friction points and drive improvements right where they matter, on the form itself. Discover CRO Pulse.
CRO pulse
play_circle_outlineAnonymised, privacy-first recordings of every form interaction. Our Friction Score highlights the most critical sessions, while one-click field analytics integration and built-in collaboration tools save your team valuable time by focusing only on high-impact insights. Eliminate guesswork, validate hypotheses and resolve form issues in real time. Discover Session replays.
Session replays
notifications_onStay ahead of issues and safeguard your conversions with Webform Monitoring. Instantly detect drops in views, spikes in errors or hesitation, and any deviations from historical performance. Define custom rules and receive real-time alerts so you can fix your workflow before they cost you leads or revenue. Discover Webform monitoring.
Monitoring
textsmsBoost your form performance in minutes, no developer required! With Smart Tooltips, you can instantly add contextual, data-driven guidance right where your customers need it most. Deploy tooltips anywhere in your form using over 15 intelligent triggers: hesitation, field errors, datalayer events and more. Then measure impact with built-in A/B testing. Discover Smart Tooltips.
Tooltips

Companies using Exatom see an average 23% lift in form conversions

Exatom reveals which specific form fields cause confusion, hesitation or abandonment. With this data, you can remove friction, simplify your forms and recover lost leads — all without needing a developer.

Case study

Kia Germany: Webform optimisation

"Using the tools from Exatom, helped us to first understand the customers behaviour and improving the UX and CX of several forms. The results are higher as the expectations, which encouraged us to search for additional partnerships with Exatom."

Jean-Philippe Pottier

Manager Digital Platforms – Kia Germany

Testimonial

Toyota/Lexus Netherlands

"Forms are often the final step in our digital funnel. An optimal user experience — and ultimately conversion — is therefore crucial. Exatom provides surprisingly simple insights that we don’t get from other tools."

Menno Damsté

Manager Digital & Data

Case study

Brooks Running EMEA

"For Brooks Running, the value that Exatom provides, on top of Adobe Analytics, is the deeper granularity that it performs on our forms. By zeroing into specific fields, we can ensure that our forms are optimised down to minor details missed in our UX research process. This led already to a 4.2% increase in check-out conversions during the first year using Exatom."
Michael Chen

Jesse Lee

Manager, CRM & Customer Analytics EMEA

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Case study

INNO

"The unique thing about Exatom is that it provides detailed insight into your web forms. With this data, you have a great starting point to implement optimisations. With a positive effect on your webshop conversions and UX. In addition to that strong technology, there is also a great team of specialists who proactively offer support to take your project to a higher level."

Britt Vancampenhoudt

IT Marketplace Manager

Privacy by design

Exatom is ISO 27001 certified. Built with security and privacy at its core, our platform works without cookies and does not collect any personal data. This ensures full compliance while still delivering powerful insights to improve your web forms.

checkISO 27001    checkNo cookies     checkNo personal data

Learn more about privacy

How it works

Form insights without cookies or hassle

With just one tag on your website, you’ll instantly gain insight into your forms. Identify drop-offs and optimise – no developers or cookies required.

1. Add the tag

Install our tag via your tag manager. You’ll start collecting data within minutes.

2. Get insights

See where visitors drop off, which fields cause friction, and where you’re losing conversions.

3. Optimise and grow

Use real data to improve your forms and boost conversions – up to 55%, just like Kia Germany.

Start free trial Book a demo

Works seamlessly with your existing marketing stack

Connect Exatom to platforms like Salesforce, HubSpot, Adobe, WordPress and more. No complex setups—just insights where you need them most.

Start free trial Book a demo

 

And many more…

Calculate your ROI now

Fill in your own values and see what value Exatom will deliver. Exatom is not a cost saver, it’s a scalable business generator. Discover what other clients have won in additional revenue.

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See our pricing plan

Don’t take our word for it, see what our clients say

The feedback we’ve received truly humbles us and reinforces our promise to offer top-tier insights. Browse the reviews to learn how Exatom is making a real difference in your forms. Earning your trust is our proudest accomplishment.

★ ★ ★ ★ ★

"We recently had the pleasure of working with Exatom, and we are thoroughly impressed with their cutting-edge technology and innovative platform. Exatom’s solutions provide outstanding insights into user behavior and form performance, offering analytics and data-driven tools that help optimize digital processes."

Marvin K.

Performance Marketing Manager

★ ★ ★ ★ ★

"Ease to implement, to use, and delivering powerfull insights to improve form's efficiency. Support is very reactive, while I can count on a strong training process. From a bigginner point of view, maybe that the high number of KPIs / huge amount of data, can sometime be a bit confusing. For users who master data, then it would surely be perfect."

Benjamin S.

Account Director

★ ★ ★ ★ ★

"We have been working with Exatom.io for almost a year, and the experience has been exceptional. Their platform is user-friendly, and the support team is always responsive and knowledgeable. I highly recommend Exatom.io to any organization looking for innovative and reliable solutions. Their professionalism, attention to detail, and commitment to customer success make them stand out."

Jonas M.

Customer Success Manager

★ ★ ★ ★ ★

"Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized for the most reliable insights into the contact form, checkout, quote form, and more."

Shanna S.

CRO Consultant

★ ★ ★ ★ ★

"Great tool that supports our business needs very well. Allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact."

Jamie Day

Ecommerce Manager

★ ★ ★ ★ ★

"Amazing service and great insights. Easy implementation, great tool that provide you with very helpful insights. You can discover and learn a lot about your journeys and forms."

Adriana Botella Caballero

JLR Senior Manager Digital Performance Europe

Form Analytics and Monitoring

Stop leaking revenue. Start optimising your forms.

Cookieless form analytics that help you turn drop-offs into new customers.