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Forms aren't sexy.
Until you see how much revenue you're losing.

Over 87% of visitors abandon your form & checkout. We show which field loses them, fix it, and boost conversions87% of visitors abandon your forms. We show which field loses them and fix it.

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Insights

Analyse

Activations

Eureka

Where does the sign-up form lose prospects?

Scanning 42,348 sessions. Five friction points. The date of birth field costs the most: 14.9% drop-off and 20 seconds of hesitation.

Together they cost you €275,000 in missed conversion value. 87% of prospects abandon before they submit.

Ask Eureka…

Sign-up form

Sign-up form 42,348 sessions · 87% abandon Analysing

FieldDrop-offHesitationErrorsFriction score

Full name1.2%3s2%6

Email address2.8%5s7%14

Date of birth14.9%20s62%92

Phone number8.6%11s24%58

IBAN11.8%21s9%61

87% of prospects abandon before they submit. 3 fixes drafted, approve to start the A/B test.

One tag, five minutes. Paste one script and every form and checkout is measured. No developer needed.

Cookieless by design. No cookies, no personal data. ISO 27001 certified.

Free plan, forever. See where prospects abandon before you spend anything.

The problem

Brands call a 20% conversion rate on a form normal. We don't.

The average form has 20+ friction points that silently kill conversion. Your analytics show the drop. Not the cause.

See the difference

Campaigns Website Forms & checkout Sales / leads 42,348 sessions 5,505 submitted 87% abandon

"Why do they need my date of birth?"

"It keeps saying my phone number is wrong."

Inside the red zone

What your analytics see GA4 · Adobe

Form conversion rate 13%

36,843 prospects abandon. Where? Unknown.

FieldDrop-offHesitationErrors

Full name???

Email address???

Date of birth???

Phone number???

IBAN???

Black boxYour analytics stop at the submit button. No field, no hesitation, no cause.

One number, no idea why, and a developer ticket to find out.

What Exatom sees

Where do we lose 36,843 prospects?

At Date of birth. It feels like sensitive data and the format is unclear, so 14.9% give up there. Say why you ask, show the format, and most carry on.

FieldDrop-offHesitationErrors

Full name1.2%3s2%

Email address2.8%5s7%

Date of birth14.9%20s62%

Phone number8.6%11s24%

IBAN11.8%21s9%

Every field, every hesitation, and the fix already drafted.

Start free plan See what your analytics miss

The solution

The CRO assistant
that lifts form and checkout conversion.

Insights

The data your analytics never had. One tag measures every field: hesitation, corrections, errors, autofill, drop-off. Cookieless, so it counts every visitor.

Analyse

Connect Claude or ChatGPT to Exatom via MCP and ask anything: why step three loses prospects, what to fix first, what it is worth. Or ask Eureka, our own CRO assistant.

Activate

Fix it without waiting for a release. Autofixes remove friction silently, Smart Nudges guide hesitating prospects. Bigger fixes go to your developers, evidence attached.

Insights

Every field, measured. Down to the second.

Sign-up form 42,348 sessionsLive

FieldDrop-offHesitationErrors

Full name1.2%3s2%

Email address2.8%5s7%

Date of birth14.9%20s62%

Phone number8.6%11s24%

IBAN11.8%14s9%

Terms checkbox3.4%12s0%

Cookieless. Measured across 99% of visitors.€275,000 missed conversion value

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Free plan, forever · Setup in 5 minutes · No credit card

Form experience, your next revenue driver.

+55%

Kia Germany lifts test-drive form conversion by 55% with field-level insights and Smart Nudges.

Read Kia's story

+28%

increase in test-drive form completion rate in one market, alongside GA4.

Read Hyundai's story

+22%

conversion on the online ordering process, IBAN field drop-off down 40%.

Read DELTA Fiber's story

+10%

checkout completion on the final step with one motivational Smart Nudge.

Read INNO's story

+4%

checkout conversion across 13 EMEA webshops, password errors down 44%.

Read Brooks' story

5 fixes

field-level fixes in checkout and account creation, from a removed salutation field to a restructured gift card field.

Read Bruna's story

+271%

more quote requests from the same traffic and budget, lead form conversion from 4.5% to 16.7%.

Read Beter Duurzaam's story

Integrations

Works with your existing stack.

Connect Exatom to the platforms you already run: Salesforce, HubSpot, Adobe, WordPress and more. One tag, no rebuild. Exatom adds the field-level data those tools don't have.

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Stay secure and compliant

Exatom is ISO 27001 certified. Built with security and privacy at its core, our platform works without cookies and does not collect any personal data. This ensures full compliance.

ISO 27001No cookiesNo personal data

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