CRO Pulse
A Chrome extension to present your form analytics directly on your formsWhat is CRO Pulse?
Instant insights projected on your form
CRO Pulse simplifies form performance insights for everyone in your organisation. This powerful Chrome extension democratises data, offering intuitive visualisations of friction points. Whether you’re in marketing, analytics, or development, it provides tailored views to help you understand user challenges. Marketing and Product Owners can uncover actionable opportunities, while analytics and development teams gain the clarity needed to drive impactful improvements — all in one seamless tool.
CRO Pulse as Chrome extension explained
Bring Experience Analytics metrics to your website
Take the complexity out of form analytics with our innovative Chrome extension. Seamlessly overlay key insights directly onto your web forms, eliminating the need for complex dashboards. See exactly where users drop off, hesitate, or struggle in real-time, right on the form itself. And above all: what revenue are you missing by fields in the form. This intuitive visualization makes it easier than ever for stakeholders in marketing, sales, and tech to understand friction points and collaborate on solutions. Empower your team with actionable data presented where it matters most—on the form.
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Tools & links
Share with other stakeholders
The “Tools and Links” section provides quick access to essential resources for understanding and acting on your form analytics data. Like quickly sharing a screenshot with your team or pasting it into your Powerpoint presentation. It offers a direct link to the Session Replays in the Exatom platform as well, to uncover exactly how users engage with your form and where potential issues arise. Similarly it links to the Benchmark Performance to compare your form’s performance metrics with industry benchmarks.
Would you like a demo?
Install the Chrome extension
And launch CRO Pulse by a simple click
How to install Exatom’s CRO Pulse extentsion? Click here to open the detailed page about the extension.
On the extension’s page, click the blue “Add to Chrome” button. A pop-up will appear asking for confirmation and permissions required by the extension. Review these carefully, then click “Add Extension”. Chrome will automatically download and install the extension. You’ll see a notification when the installation is complete. To keep the extension readily accessible, click the puzzle piece icon (Extensions menu) in the top-right corner of Chrome.
Find your new Exatom extension in the list and click the pin icon next to it. Once installed, click on the extension’s icon in the toolbar.
Install the extension
Demo on your own form
You can always run a demo of CRO Pulse
Not an Exatom client? No problem! You can install the CRO Pulse Chrome extension and explore its capabilities using the DEMO button. This feature lets you experience how it visualises form friction on your own forms and empowers you to uncover actionable insights — no setup required. See first-hand how it can benefit your team and streamline your form performance optimisation.
Install the extension
(FAQ) Frequently Asked Questions about CRO Pulse by Exatom
What exactly is CRO Pulse?
CRO Pulse is an interactive visualization tool by Exatom that allows you to view form data directly on your website—without data loss or extra steps.
What can I see with CRO Pulse?
You instantly see how each form performs: which fields frequently cause errors, where visitors drop off, how much time each field takes—and most importantly, how much revenue is lost due to drop-offs.
Do I need to open a dashboard for this?
No, all insights are shown directly on the live page. There’s no need to open separate dashboards or exports.
How do I activate CRO Pulse on my site?
CRO Pulse is a Google Chrome extension. After installing the Exatom tag, you can activate and use the CRO Pulse Chrome extension through your account.
Is it safe and GDPR-compliant?
Yes. CRO Pulse is cookieless and displays only anonymized and aggregated data, fully compliant with privacy regulations.
Can I analyze multiple forms at once?
Yes. CRO Pulse automatically detects all active forms on your site, even if they are spread across multiple pages.
Who is CRO Pulse especially useful for?
For CRO specialists, marketers, UX designers, and developers who want to quickly and efficiently identify form issues.
Is CRO Pulse included in the standard Exatom package?
Yes, CRO Pulse is included for all users of Form Analytics within Exatom.
Can I combine CRO Pulse with other tools like GA4 or Looker Studio?
Yes, but the unique benefit of CRO Pulse is that you don’t need to switch between tools. Everything is visually presented directly on the page.