Session replay
Uncover web form friction and validate hypotheses in real-time
See what yours users see
Fix form issues by watching users’ form fills
Session replay effortlessly uncovers the unexpected, lets you validate hypotheses and fix them fast. Unlock the potential of web form session replays, a game-changer for savvy marketers. These replays offer a real-time, detailed view into form interactions, enabling digital marketers to delve deep into user behavior and identify the pain points of form designs.
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Linked to form analytics
Tight integration with form analytics by one-click redirects
On most platforms, reviewing session replays tends to be a time-intensive task. However, when you use Exatom, this process becomes remarkably efficient. Our integration of form analytics and field metrics directly into session replays allows you to swiftly pinpoint issues within your analytics and seamlessly transition to the pertinent session replays. This harmonizes quantitative analysis with its qualitative counterpart. In a matter of minutes, you can uncover and replicate the obstacles users encounter on your forms.
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100% Anonymised
No personal identifiable data visible
Exatom prioritizes privacy, adopting a privacy-first approach by obfuscating personal data with dots in each recorded session. You don’t have to expose sensitive information like birthdates to discern user challenges with a date picker or their hesitations in completing specific fields. Our platform ensures data security while delivering insightful user interaction analysis, preserving user privacy and fostering trust in the process.
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Get to the point quickly and share with your team
Don’t waste your valuable time by viewing irrelevant user sessions
Exatom goes the extra mile in enhancing the effectiveness of session replays. We provide automated session recommendations, guided by a distinctive friction score that organizes sessions by relevance. This innovative feature streamlines your workflow, allowing you to swiftly bookmark sessions for future review and add annotations. You can effortlessly share these annotated sessions with stakeholders, even outside the Exatom platform, much like creating a Jira ticket for your development team. Exatom empowers you with a holistic suite of tools for a seamless and collaborative approach to optimizing user experiences.
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(FAQ) Frequently Asked Questions about form session replay by Exatom
What is form session replay?
Form session replay is a feature within Exatom that allows you to replay website visitor sessions linked to their behavior in forms.
What exactly do I see in a session replay?
You can see where visitors click, type, stop, or make errors – including which fields they fill in, skip, or abandon.
How is this different from standard session replay tools?
Exatom links the replay to concrete form statistics such as drop-offs, error messages, and hesitation time. This lets you immediately understand why someone dropped off.
Are all sessions recorded?
Yes, 100%: there is no sampling. Every relevant interaction with a form can be replayed, so you never miss valuable insights.
Is it GDPR-compliant?
Yes. All session data is anonymized and cookieless. Sensitive information is automatically masked.
How do I activate form session replay?
After placing the Exatom tag, sessions are automatically recorded. No separate integration is required.
Can I filter sessions by specific form issues?
Yes. You can sort replays by error messages, drop-off points, or specific fields, so you can instantly find the right sessions.
Does this also work for multi-step forms or funnel steps?
Yes. session replay records forms spread across multiple pages or steps and presents them as one continuous session.
Is form session replay included by default in Exatom?
This feature is included for all users of the Advanced and Pro Plan.