The unique thing about Exatom is that it provides detailed insight into your web forms. With this data, you have a great starting point to implement optimisations. With a positive effect on your webshop conversions and UX. In addition to that strong technology, there is also a great team of specialists who proactively offer support to take your project to a higher level.
Britt VancampenhoudtIT Marketplace Manager, INNO
Forms are often the final step in our digital funnel. An optimal user experience — and ultimately conversion — is therefore crucial. Exatom provides surprisingly simple insights that we don’t get from other tools.
Menno DamstéManager Digital & Data, Toyota/Lexus Netherlands
Easy implementation, great tool that provide you with very helpful insights. You can discover and learn a lot about your journeys and forms
Adriana Botella CaballeroSenior Manager Digital Performance Europe, JLR
Would I recommend Exatom? Yes, absolutely.
You really shouldn't do anything that depends on completing a form template without their service, because they provide the hard data you need to be sure you are doing the right thing.
Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe
Exatom empowers us to continuously elevate our website’s user journey and significantly boost our conversion rates. Their deep, data‑driven analyses and rigorous testing methods provide us with crystal‑clear insights into our key pain points and untapped opportunities. What truly sets Exatom apart is their highly professional, reliable collaboration and their proactive approach — consistently delivering fresh ideas and strategic recommendations that move our digital performance forward.
I appreciate Exatom for providing great insight into our checkout processes and implementing solutions across the entire website. I like the detailed metrics it offers on each form step, helping me recognize what needs improvement. I also value the great communication they offer and their willingness to implement improvements on the website themselves.
With the help of Exatom we can now see more clearly where the friction points are in our online flow. It was easy to integrate into our systems. We now better understand the impact of our business and design choices on our users, and we can immediately test some of those decisions.
Exatom helped us analyze our acquisition flow and delivered very insightful, recommendations. What stood out was how actionable their advice was—after implementing just a few changes, we already saw positive results. One key improvement was a reduction in drop-offs at specific steps in the funnel, which actually indicated better guidance and flow. We also really appreciate the training platform they provide—it’s a great way to understand the data and analysis on a deeper level.
I had the opportunity to partner with Exatom on some client projects, and the insights their platform provides are truly invaluable. They offer detailed visibility into user interactions with web forms, show where they encounter challenges and drop offs and offer actionable recommendations for optimising form usability and improving conversation rates
Exatom provides very useful metrics that help us identify validation issues on forms. By optimizing based on these metrics, we can easily see an increase in the conversion rate. The reports are straightforward and allow for many correlations to be made with the provided analytics (for example why sales have decreased). Exatom truly listens to customer feedback, continually implementing new features to improve their tool. Do not underestimate the importance of these metrics! The added business value is significant!
We are partnering with Exatom since more than 2 years to support our CRO program. The tool is tag based, therefore very easy to implement. The platform is user friendly and continuously improving. The team is always very supportive and knowledgeable. We are using the tool to identify field level frictions, quantify the impact, to provide insights for future projects & enhancements and to implement tag based helper texts and tooltips. Extremely happy with their solution and service.
The tool gives a very nice insight in the journey throughout your form. Very easy to use, and you can immediately see your results.
Whenever there is a friction in the journey it is also very easy to zoom in on the usage, and detect what can be improved.
The team is also very hands on and very helpful throughout the whole project
Get the hesitation point for each field of my form. On top, we had good support from the team to understand the result.
The ability to discover bottlenecks and immediately look at how your customers experience that specific part of the form.
Easy installation
Understandable dashboarding
Data driven conclusions
It's very useful to see which flow users are working with the forms and which issues (errors) they are experiencing. Exatom is giving us the right tools to improve.
The implementation is very very simple.
A user-friendly tool with many insights into the performance of all your website forms. The tool also offers handy extras such as custom pop-ups for improving form performance.
It shows which fields users are hesitating to fill in, and which fields have higher drop-off rates. These insights are very useful for optimizing the fields of the forms.
Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe
By zeroing into specific fields we can ensure that our forms are optimized down to minor details missed in our UX research process. The drop-off visualization offers insights we didn't have before in regards to the resubmits and fails. Coupled with the session replay function of the platform allows us to quickly access the exact moment these users drop off and understand the why.
Jesse LeeData Analyst, eCommerce and Digital Marketing, Brooks Running EMEA
The tool is easy to use and easy to implement.You can embed the snippet in your Tag Manager so no developer is required to start form analytics.
Lars PenningaProductowner CXO, Daarom
The unique thing about Exatom is that it provides substantive insight into your web forms.
Cees KrijgerSenior Online Marketeer, Envoker
allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact.
Jamie DayEcommerce Manager
Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized by them for the most reliable insights into the contact form, checkout, quote form, you name it. …
Shanna S.CRO Consultant
Completion rate of the test-drive request in one European market, thanks to field-level insight.
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What I like most about Exatom is the level of detail it provides on form usage. Instead of only looking at forms on a high level, Exatom allows you to analyze interaction per individual field. You can clearly see how long users take to complete fields, where they run into issues, how often errors occur, and which error messages are triggered.
Exatom provides an extra layer of insights in your forms that you don't get from your web analytics tool. The tool is a great way to find friction points in your journey. Moreover, the onboarding and support but Exatom has been great, they're very helpfull and quick to respond.
Exatom truly makes a difference when it comes to optimizing lead form conversions and maximizing the potential of this critical digital touchpoint.
We recently had the pleasure of working with Exatom, and we are thoroughly impressed with their cutting-edge technology and innovative platform. Exatom’s solutions provide outstanding insights into user behavior and form performance, offering analytics and data-driven tools that help optimize digital processes. Their platform’s ability to pinpoint drop-off points and improve form completion rates has been transformative for our workflows.
Ease to implement, to use, and delivering powerful insights to improve form's efficiency. Support is very reactive, while I can count on a strong training process.
We used Exatom to optimize our funnel and found it straightforward and efficient. The software’s user-friendly design allowed for quick integration into our workflow, and the support team was consistently helpful and responsive. Overall, Exatom proved to be a reliable tool for our needs.
Exatom has been fantastic in providing insightful recommendations for improving our e-commerce forms, whether it's small tweaks or bigger changes. They also really understand our constraints as a small team and are super accommodating if we don't have time to implement everything right away. Their flexibility and understanding make them a pleasure to work with. Highly recommended!
Conversion on the renewed online ordering process, with field-level insight as a key contributor.
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Great program. It's a bit of a search at the beginning, but Bart helped us well on our way. Great service!
Exatom form analytics tool helps business to retain and gain their customers. Few things I like about Exatom is it provides the analytics in Real time and the Tooltips they provide are very realistic and friendly approach with look and feel can be made of our choice.
Findings, divided into a few categories, which are very practical and, in many cases, also easy to adapt.
The form analysis tool of Exatom is easy to implement and easy to use with the help of tags.
Because the tool does not use cookies, there is no need to worry about managing them. It is an intelligent solution to a simple problem, and provides many insights on how to improve your forms.
Furthermore, the help and professionalism of the Exatom team is highly valuable.
Ease of implementation using tagging solutions such as GTM Visualisation of form behavioral data Support from the Exatom team
Form analytics proved very useful in the registration process, and no actual technical knowledge was required to get things up and running
Using the tools from Exatom, helped us to first understand the customers behaviour and improving the UX and CX of several forms. The results are higher as the expectations, which encouraged us to search for additional partnerships with Exatom.
The team from Exatom is always providing constant recommendations and new ideas. Their professional behaviour combined to their knowledge make them the perfect partner for a modern CRM environment.
Jean-Philippe PottierManager Digital Platforms, Kia Germany
Exatom provides detailed insights into how forms and individual form fields perform, which helps identify where users drop off or experience friction. This makes it much easier to prioritize form improvements based on real user behavior. The interface is relatively intuitive once you understand the workflow. Also worth mentioning is the collaboration with the Exatom team. They are helpful, knowledgeable, and quick to respond to questions.
Ruben van den BrinkHead of CRO
Yellowgrape and Exatom helped us gain crucial, in-depth insights. We now know exactly which details in the ordering process make or break conversion.
Robert de KokDigital Growth Strategist, DELTA Fiber
We have been working with Exatom.io for almost a year, and the experience has been exceptional. Their platform is user-friendly, and the support team is always responsive and knowledgeable.
Jonas M.Customer Success Manager
At Bruna, we deployed Exatom to pinpoint friction in the checkout and account registration. Not at session level, but at field level. That made it immediately clear where users got stuck, hesitated, or made unnecessary errors. Those insights were concrete enough to act on right away. Exatom aligns perfectly with how we approach CRO: data-driven, practical, and focused on measurable results.
Klaas BongersE-commerce Manager, Bruna.nl
I love the availability of Exatom and the fact that it is very responsive. During launch campaigns, it's super convenient because the tools are put online very quickly and optimally to help users fill out the forms. This allows for better conversion and effectively guides users, while standardizing explanations without slowing down or confusing the process. Moreover, the team is really available and speaks several languages, which is a big plus. …
Personally I make the most use out of the field metrics. These metrics are a great way of uncovering previously unknown pain points and opportunities!
Conversion rate of the test-drive request form after Kia Germany applied the recommended changes.
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Insightful & performance driven, Exatom provides easy to understand analysis and action-oriented recommendation to improve my on-site conversions.
We recently transitioned from Shopify, which had a very closed checkout experience, to an open-source platform. This change provided us with significantly more control over our checkout process but also introduced a greater sensitivity to potential errors, whether in design or development. Exatom proved to be the perfect solution at the right time, helping us identify and address these errors while optimizing the various functional and marketing forms on our website.
Exatom is incredibly easy to use and integrates smoothly into our workflow.
The training was quick, clear, and very efficient. Our team was able to get started right away. It also helped us significantly improve our interactions on websites.
The team behind the tool is incredibly competent and always provides outstanding support when needed.
Working with Exatom has been a great experience. Our account manager consistently delivers well-structured, tailored advice, always on point with follow-ups. Their expertise in UX/UI optimization has significantly improved our platform, with recommended changes leading to a smoother user experience.
Exatom is a breeze to use and makes form analysis straightforward with its intuitive design. The analytics offer clear, actionable insights to help you fine-tune your forms. In almost all cases forms are the final step before a conversion. It should not be underestimated. Overall, Exatom is a useful tool for optimizing form performance and increasing the conversion rate.
Very proactive employees with a great product which provides great insights into form performance. Good dashboarding for monitoring and improving on our online checkout. Provides automatic recordings to go in depth on where customers get stuck. The Monday dashboard with possible improvements on forms, ranked on impact and effort provide an easy overview/ backlog.
Very clear, intuitive reporting
Regular updates with new features
Weekly email with a form performance summary
Insights are actionable in the platform as well, haven't seen that before
By using Exatom, we were able to gain more detailed insights into potential bottlenecks in our forms compared to other tools such as Google Analytics and Hotjar. Very helpful are insights such as error-rate, hesitation time, autofill, interaction time per step and by field. The implementation of the tool was incredibly easy and whenever we needed support, assistance was provided instantly. Exatom recognizes your forms based on FormID. …
It’s very easy to start with Exatom. We just used Google Tag Manager to put the tags on the website and our forms were found automatically. Insights are very detailed: we don’t get this from tools like Google Analytics or Hotjar. Intuitive UI of the platform. Also: having the tooltips as part of the platform, to nudge and motivate our users to start and finish our forms, is a great benefit.
Helpful insights that give room to find improvements for your form experience,
In-depth insights into the use and interaction of forms on your website. With this, you can perform very in-depth analyses and significantly increase conversions.
See where prospects drop off and what it costs you.
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