Turning abandoned forms into success stories.
Hear from our customers
“Using the tools from Exatom, helped us to first understand the customers behaviour and improving the UX and CX of several forms.”
Jean-Philippe Pottier
“With Exatom Analytics, we break down form completion entirely into smaller KPIs per field. This makes every component measurable.”
Jochen Fischer
“By zeroing into specific fields, we can ensure that our forms are optimised down to minor details missed in our UX research process.”
Jesse Lee
“The unique thing about Exatom is that it provides detailed insight into your web forms. With this data, you have a great starting point to implement optimisations.”
Britt Vancampenhoudt
“Yellowgrape and Exatom helped us gain crucial, in-depth insights. We now know exactly which details in the ordering process make or break conversion.”
Robert de Kok
JLR, review on G2“Amazing service and great insights. Easy implementation, great tool that provide you with very helpful insights.”
Adriana Botella Caballero
Review on G2“Allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact.”
Jamie Day
Review on G2“Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level.”
Shanna S.
Review on G2“Their platform is user-friendly, and the support team is always responsive and knowledgeable.”
Jonas M.
“Forms are often the final step in our digital funnel. Exatom provides surprisingly simple insights that we don’t get from other tools.”
Menno DamstéCustomer spotlight
How Hyundai lifted test-drive form completion by 28% in one market
The test-drive request is the most important conversion moment on Hyundai's European sites. With Exatom alongside GA4, the team breaks form completion down into KPIs per field and fixes the friction it finds.
Play video All customer stories
8 stories
Quote requests up 271% after rebuilding the questions that lost the most prospects.
Checkout and account registration friction found per field and tackled with NeoSEM.
Conversion on the renewed ordering process up 22%, with field-level insight on every step.
Test-drive form completion up 28% in one European market with KPIs per field.
Checkout conversion up 4.2% once the friction inside the checkout fields became visible.
Test-drive form conversion up 55% with field-level insight into where prospects dropped out.
Final checkout step completion up 10.2% with one Smart Nudge on the terms checkbox.
Registration form conversions up 40% with one trust message on page load.
