Ask why prospects abandon. Get the fix.
Eureka is your AI CRO assistant. Ask it about any form or checkout in plain language: it answers from your live form data with the number attached, and drafts the fix for you to approve.
Answers from your live form data. Drop-off, hesitation and errors per field. Your numbers, not generic best practice.
Drafts the fix, with its impact. A Smart Nudge or an Autofix, with the completions it should recover.
You approve, it goes live. Through the Exatom tag already on your site. No developer, no sprint.
From question to live fix in four steps.
You ask. Eureka does the digging, drafts the fix and measures what it added.
Ask in plain language
Type the question you would ask a CRO colleague. Which field costs the most leads? Why do mobile buyers abandon?
Eureka finds the root cause
It scans your live form data and names the field, the cause and the number: sessions scanned, drop-off, seconds of hesitation.
It drafts the fix
A Smart Nudge beside the field, or an Autofix for a technical friction point. Ranked by the impact it should have.
You approve, it goes live
Nothing changes until you say so. The Exatom tag ships the fix, no developer needed, and Eureka measures the impact.
Ask it anything about your forms and checkouts.
Plain questions, straight answers, the number attached.
Not best practice. Your form, your numbers.
Trained on five years of form optimisation expertise, and pointed at your own live form data.
Answers with the number
Every answer names the field and what it costs you: sessions scanned, drop-off, seconds of hesitation. No generic checklist.
Prioritised by impact
Recommendations come ranked by impact, so you fix the friction point that costs the most completions first.
Human in the loop
Eureka drafts, you decide. Nothing goes live without your approval, and a live fix can be switched off at any time.
Private by design
AI processing stays within Exatom's own infrastructure and is never sent to third parties. Cookieless, no personal data, ISO 27001.
Working in Claude or ChatGPT? The same Eureka answers are one question away through the Exatom MCP Server.
See the MCP ServerThe fixes Eureka proposes, measured on real forms.
With Autofixes: the technical friction points on the form removed, without a line of code.
See AutofixesWith Smart Nudges: a short message beside the fields where prospects hesitated.
See Smart NudgesProven on high-value forms.
Test-drive form completion up 28% in one market, alongside GA4.
Ordering conversion up 22%, IBAN field drop-off down 40%.
Checkout conversion up 4% across 13 EMEA webshops, password errors down 44%.
“For Brooks Running, the value that Exatom provides on top of Adobe Analytics is the deeper granularity it performs on our forms. By zeroing into specific fields, we ensure our forms are optimised down to details missed in our UX research process. This led to a 4.2% increase in checkout conversions during the first year.”
How AI is changing forms, checkouts and lead capture
What assistants already do on your forms today, what it means for your conversion data, and a first look at Direct MCP.
- How to spot assistants filling in your forms
- Which forms break when an agent tries them
- A first demo of Direct MCP
Live webinar
Exatom's AI CRO assistant. Trained on five years of form optimisation expertise, it reads your live form data, finds the root cause of the friction in your forms and checkouts, ranks what to fix by impact and drafts the fix: a Smart Nudge or an Autofix.
