Nudges
Say the right thing.
Smart nudges for web forms — guide visitors to convert
Say the right thing.
At the right moment.
On any form field.
Smart nudges for web forms show contextual, AI-informed messages exactly when a visitor hesitates, makes an error, or needs a push to complete your form. Exatom Nudges requires no code and no guesswork — just more completions.
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🇺🇸 United States💻 Desktop🌐 Chrome 125
Trusted by leading automotive & e-commerce brands
How it works
How smart nudges for web forms detect and resolve friction
01
Eureka detects the friction point
Exatom's AI CRO assistant Eureka monitors every field interaction in real time — hesitation time, error patterns, drop-off risk — and flags exactly where visitors are getting stuck.
02
A contextual nudge is triggered
Based on behaviour, a tailored message appears beside the field at precisely the right moment — functional guidance, motivational copy, or trust-building context.
03
Set up in minutes, not sprints
Use the self-service editor to create, preview, and publish smart nudges for web forms without touching a line of code. Over 15 triggers. Full mobile support. Works on any form.
04
Measure impact with built-in A/B testing
Track how each nudge affects field completion, error rates, and conversion — directly in your Exatom dashboard.
+14%
form conversion lift — Kia Belgium
Kia Belgium used Exatom's smart nudges for web forms to achieve a 14% uplift in test-drive form conversions — without a single line of developer code or a sprint delay.
Why Nudges
Smart nudges for web forms — no developers required
Nudges puts your CRO team in the driving seat. Build, deploy, and refine contextual messages in minutes — without touching a sprint backlog.
15+ smart triggers
Hesitation time, field focus, errors, DataLayer events — activate at exactly the right moment for each visitor.
Fully responsive
Nudges adapt perfectly to desktop, tablet, and mobile — no extra configuration or responsive overrides needed.
On-brand by design
Customise colours, fonts, borders, and sizing using the WYSIWYG editor. Preview before publishing.
Built-in A/B testing
Test message variants and let conversion data decide which nudge wins — no separate testing tool required.
Cookieless & ISO 27001
Privacy-first by design: no cookies, no personal data collection — fully GDPR-compliant and ISO 27001 certified.
Works on any platform
WordPress, HubSpot, Salesforce, or a fully custom stack — activate with one JavaScript tag, no CMS restrictions.
Smart activation
Smart nudges for web forms —
triggered by real behaviour
Nudges never interrupts — it assists. Each message triggers only when visitor behaviour signals a need.
Form or field-level hesitation
Field focus, change, or leave
Specific field error detected
Pageview trigger
DataLayer event
Your own custom event
Eureka — AI CRO Assistant
Smart nudges for web forms,
powered by an AI CRO consultant.
Eureka tells you which fields need nudges, why visitors are hesitating, and what message is most likely to convert.
Detects hesitation patterns across all your forms automatically
Recommends nudge content, placement, and trigger logic
Human-in-the-loop — you review and approve every suggestion
Ask Eureka
Start guiding visitors to convert — today.
One JavaScript tag. WYSIWYG editor. Measurable conversion lift — typically visible within the first week.
FAQ
Frequently asked questions about smart nudges for web forms
Everything you need to know about Nudges by Exatom. Can't find your answer? Contact us.
What are smart nudges for web forms?+
Smart nudges for web forms are contextual messages that appear on your online forms at precisely the right moment — when a visitor hesitates, makes an error, or needs a push to complete the form. Exatom Nudges uses AI-driven behavioural triggers to determine what to say and when to say it.
How are Nudges different from generic tooltips?+
Unlike static tooltips, Nudges are triggered by real visitor behaviour — hesitation time, field errors, mouse movement, DataLayer events, and more. Eureka, Exatom's AI CRO assistant, helps you decide which fields need a nudge and what to say.
Do I need a developer to set up Nudges?+
No. Nudges is fully self-service. Create, customise, preview, and publish messages using the WYSIWYG editor — without touching a line of code.
Which triggers are available?+
Nudges supports over 15 triggers including: form or field hesitation, field focus / change / leave, specific field errors, pageview, DataLayer events, and custom JavaScript events.
Are Nudges GDPR-compliant?+
Yes. Nudges is cookieless by design and fully compliant with European privacy legislation. Exatom is also ISO 27001 certified.
Can I try Nudges for free?+
Yes — start a 15-day free trial with no credit card required. You'll have access to Nudges, Eureka, and the full Exatom platform from day one.