Live webinar on 21 October: how AI is changing forms and checkouts
ROI calculator

What is a better form worth to you?

Enter three numbers from your own website and see how many extra conversions and how much extra revenue a form without friction points brings in.

Your current numbers

What is the goal of your form?Lead generation: prospects request a quote, a demo or a test drive. E-commerce: buyers pay in your checkout. The goal sets the uplift we calculate with.
Monthly website visitsThe number of visits to your whole website in an average month, as your analytics tool reports it.
Website conversion rateThe share of your website visits that ends in a conversion: a submitted form or a paid order.
Average conversion valueWhat one lead is worth to you on average: the value of a deal multiplied by the share of leads that become a customer.
Expected conversion upliftHow much your conversions grow once the friction points are fixed. We calculate with 20% for lead generation by default; move it to match your own expectation.

Your potential with Exatom

Extra revenue per yearThe extra revenue per month over twelve months.
Conversions per month nowYour monthly visits multiplied by your conversion rate.
Extra conversions per monthYour conversions per month multiplied by the expected uplift.
Extra revenue per monthThe extra conversions multiplied by your average conversion value.

An estimate based on your own numbers, not a promise. In a demo we look at your real forms.

Form experience, your next revenue driver.

+55%

Kia Germany lifts test-drive form conversion by 55% with field-level insights and Smart Nudges.

Read Kia's story
+28%

increase in test-drive form completion rate in one market, alongside GA4.

Read Hyundai's story
+22%

conversion on the online ordering process, IBAN field drop-off down 40%.

Read DELTA Fiber's story
+10%

checkout completion on the final step with one motivational Smart Nudge.

Read INNO's story
+4%

checkout conversion across 13 EMEA webshops, password errors down 44%.

Read Brooks' story
5 fixes

field-level fixes in checkout and account creation, from a removed salutation field to a restructured gift card field.

Read Bruna's story
+271%

more quote requests from the same traffic and budget, lead form conversion from 4.5% to 16.7%.

Read Beter Duurzaam's story

Look inside your form. For free.

See where prospects drop off and what it costs you.

Free plan, forever · No credit card · 5-minute setup