Live-Webinar am 21. Oktober: wie KI Formulare und Checkouts verändert
G2 4.7 von 5 auf G2

Teams, die ihre Formulare verbessert haben, in eigenen Worten.

G2-High-Performer-Badges: Europe Winter 2025, Spring 2025, Summer 2025, Fall 2025 und Winter 2026

The unique thing about Exatom is that it provides detailed insight into your web forms. With this data, you have a great starting point to implement optimisations. With a positive effect on your webshop conversions and UX. In addition to that strong technology, there is also a great team of specialists who proactively offer support to take your project to a higher level.

Britt VancampenhoudtIT Marketplace Manager, INNO
Die Geschichte von INNO lesen

Forms are often the final step in our digital funnel. An optimal user experience — and ultimately conversion — is therefore crucial. Exatom provides surprisingly simple insights that we don’t get from other tools.

Menno DamstéManager Digital & Data, Toyota/Lexus Netherlands
G2, rated 5 out of 5

Amazing service and great insights

Easy implementation, great tool that provide you with very helpful insights. You can discover and learn a lot about your journeys and forms

Adriana Botella CaballeroSenior Manager Digital Performance Europe, JLR
Probefahrt-Formular von Hyundai, mit Exatom optimiert

Würde ich Exatom empfehlen? Ja, auf jeden Fall.

Man sollte wirklich nichts, was davon abhängt, dass ein Formular ausgefüllt wird, ohne ihren Service machen, denn sie liefern die harten Daten, die man braucht, um sicher zu sein, dass man das Richtige tut.

Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe
Die Geschichte lesen
G2, rated 5 out of 5

Exatom Delivers Data-Driven Insights That Boost Conversions

Exatom empowers us to continuously elevate our website’s user journey and significantly boost our conversion rates. Their deep, data‑driven analyses and rigorous testing methods provide us with crystal‑clear insights into our key pain points and untapped opportunities. What truly sets Exatom apart is their highly professional, reliable collaboration and their proactive approach — consistently delivering fresh ideas and strategic recommendations that move our digital performance forward.

Oliver P.Manager Digital Platforms & CRM
G2, rated 4.5 out of 5

Great in-depth insights on website forms

I appreciate Exatom for providing great insight into our checkout processes and implementing solutions across the entire website. I like the detailed metrics it offers on each form step, helping me recognize what needs improvement. I also value the great communication they offer and their willingness to implement improvements on the website themselves.

Aleksandrs Z.
G2, rated 4 out of 5

Great foundation to further improve the user flows based on data

With the help of Exatom we can now see more clearly where the friction points are in our online flow. It was easy to integrate into our systems. We now better understand the impact of our business and design choices on our users, and we can immediately test some of those decisions.

Verified User in Building MaterialsEnterprise (> 1000 emp.)
G2, rated 4.5 out of 5

Insightful & professional

Exatom helped us analyze our acquisition flow and delivered very insightful, recommendations. What stood out was how actionable their advice was—after implementing just a few changes, we already saw positive results. One key improvement was a reduction in drop-offs at specific steps in the funnel, which actually indicated better guidance and flow. We also really appreciate the training platform they provide—it’s a great way to understand the data and analysis on a deeper level.

Sophie de HaasJunior Marketeer
Das Team von Beter Duurzaam vor seinem Büro, zur Fallstudie über die Optimierung des Lead-Formulars von Beter Duurzaam mit Exatom
+271%

Mehr Angebotsanfragen, bei einer Conversion Rate des Lead-Formulars, die von 4,5% auf 16,7% stieg.

Die Geschichte lesen
G2, rated 5 out of 5

Great Technology, Deeper Insights, Exceptional Service

I had the opportunity to partner with Exatom on some client projects, and the insights their platform provides are truly invaluable. They offer detailed visibility into user interactions with web forms, show where they encounter challenges and drop offs and offer actionable recommendations for optimising form usability and improving conversation rates

Veriko K.Senior Strategy Manager
G2, rated 5 out of 5

Very insightful tool that improves the CR and UX/UI

Exatom provides very useful metrics that help us identify validation issues on forms. By optimizing based on these metrics, we can easily see an increase in the conversion rate. The reports are straightforward and allow for many correlations to be made with the provided analytics (for example why sales have decreased). Exatom truly listens to customer feedback, continually implementing new features to improve their tool. Do not underestimate the importance of these metrics! The added business value is significant!

Cam Z.Digital Content Manager
G2, rated 5 out of 5

Excellent tool for form analytics & detailed insights for CRO

We are partnering with Exatom since more than 2 years to support our CRO program. The tool is tag based, therefore very easy to implement. The platform is user friendly and continuously improving. The team is always very supportive and knowledgeable. We are using the tool to identify field level frictions, quantify the impact, to provide insights for future projects & enhancements and to implement tag based helper texts and tooltips. Extremely happy with their solution and service.

Verified User in RetailEnterprise (> 1000 emp.)
G2, rated 4.5 out of 5

Insightful tool for getting good insights in form performance

The tool gives a very nice insight in the journey throughout your form. Very easy to use, and you can immediately see your results.

Whenever there is a friction in the journey it is also very easy to zoom in on the usage, and detect what can be improved.

The team is also very hands on and very helpful throughout the whole project

Verified User in Human ResourcesEnterprise (> 1000 emp.)
G2, rated 5 out of 5

Excellent tool to optimise forms

Very clear, intuitive reporting

Regular updates with new features

Weekly email with a form performance summary

Insights are actionable in the platform as well, haven't seen that before

Verified User in Information Technology and ServicesSmall-Business (50 or fewer emp.)
G2, rated 4.5 out of 5

Really insightful and in-depth form analysis tool

The ability to discover bottlenecks and immediately look at how your customers experience that specific part of the form.

Verified User in RetailMid-Market (51-1000 emp.)
Zwei Personen unterwegs im Auto, die Fahrten, die Track Assistant erfasst
+40%

Mehr Konversionen im Registrierungsformular, sobald die Vertrauensbotschaft live war.

Die Geschichte lesen
G2, rated 4 out of 5

Despite we had somewhat low volumes on our forms, Exatom had found many improvements.

Easy installation

Understandable dashboarding

Data driven conclusions

Joeri S.Digital marketer
G2, rated 5 out of 5

Great insight in the unknown user form flow

It's very useful to see which flow users are working with the forms and which issues (errors) they are experiencing. Exatom is giving us the right tools to improve.

The implementation is very very simple.

Hasan Y.Managing Partner
G2, rated 5 out of 5

Handy tool for form insights

A user-friendly tool with many insights into the performance of all your website forms. The tool also offers handy extras such as custom pop-ups for improving form performance.

Jelmar R.Marketeer
G2, rated 5 out of 5

Actionable Form Insights

It shows which fields users are hesitating to fill in, and which fields have higher drop-off rates. These insights are very useful for optimizing the fields of the forms.

Jenny L.Marketing Officer

Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe
Laufschuhe Brooks Running Ghost Max, aus der Fallstudie zur Checkout-Optimierung von Brooks Running EMEA

Indem wir gezielt auf einzelne Felder schauen, können wir sicherstellen, dass unsere Formulare bis ins kleinste Detail optimiert sind, auch bei Details, die in unserem UX-Research-Prozess übersehen wurden. Die Visualisierung der Abbrüche liefert uns Erkenntnisse zu erneuten und fehlgeschlagenen Absendeversuchen, die wir vorher nicht hatten. Zusammen mit der Session-Replay-Funktion der Plattform können wir schnell den genauen Moment aufrufen, in dem diese Nutzer abbrechen, und verstehen, warum.

Jesse LeeData Analyst, E-Commerce und Digital Marketing, Brooks Running EMEA
Die Geschichte lesen

Easy to use form analytics tool

The tool is easy to use and easy to implement.You can embed the snippet in your Tag Manager so no developer is required to start form analytics.

Lars PenningaProductowner CXO, Daarom

Das Einzigartige an Exatom ist, dass es fundierte Einblicke in Ihre Webformulare liefert.

Cees KrijgerSenior Online Marketeer, Envoker
Die Geschichte lesen
G2, rated 5 out of 5

Great tool that supports our current business needs very well!

allows us to get a real picture of what customers are doing in the checkout flow and allow us to make decisions based on fact.

Jamie DayEcommerce Manager
G2, rated 4 out of 5

Handy tool to gain more insights from your form

Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized by them for the most reliable insights into the contact form, checkout, quote form, you name it. …

Shanna S.CRO Consultant
Probefahrt-Formular von Hyundai, mit Exatom optimiert
+28%

Abschlussrate der Probefahrt-Anfrage in einem europäischen Markt, dank Einblicken auf Feldebene.

Die Geschichte lesen
G2, rated 4 out of 5

Deep insights into form behavior combined with powerful session replay

What I like most about Exatom is the level of detail it provides on form usage. Instead of only looking at forms on a high level, Exatom allows you to analyze interaction per individual field. You can clearly see how long users take to complete fields, where they run into issues, how often errors occur, and which error messages are triggered.

Verified User in AutomotiveSmall-Business (50 or fewer emp.)
G2, rated 4.5 out of 5

Valuable insights and great service

Exatom provides an extra layer of insights in your forms that you don't get from your web analytics tool. The tool is a great way to find friction points in your journey. Moreover, the onboarding and support but Exatom has been great, they're very helpfull and quick to respond.

Evi van der W.Mid-Market (51-1000 emp.)
G2, rated 5 out of 5

Transforms Lead Form Conversions with Ease

Exatom truly makes a difference when it comes to optimizing lead form conversions and maximizing the potential of this critical digital touchpoint.

Verified User in AutomotiveMid-Market (51-1000 emp.)
G2, rated 5 out of 5

Exatom impresses with cutting-edge technology and an innovative platform

We recently had the pleasure of working with Exatom, and we are thoroughly impressed with their cutting-edge technology and innovative platform. Exatom’s solutions provide outstanding insights into user behavior and form performance, offering analytics and data-driven tools that help optimize digital processes. Their platform’s ability to pinpoint drop-off points and improve form completion rates has been transformative for our workflows.

Marvin K.Performance Marketing Manager
G2, rated 5 out of 5

Powerful tool and very efficient support

Ease to implement, to use, and delivering powerful insights to improve form's efficiency. Support is very reactive, while I can count on a strong training process.

Benjamin S.Account Director
Der Webshop von INNO auf einem Tablet
+10,2%

Abschlussrate des Checkouts im letzten Schritt mit dem erfolgreichsten Smart Nudge.

Die Geschichte lesen
G2, rated 5 out of 5

Optimizing our funnel with exatom was a game-changer

We used Exatom to optimize our funnel and found it straightforward and efficient. The software’s user-friendly design allowed for quick integration into our workflow, and the support team was consistently helpful and responsive. Overall, Exatom proved to be a reliable tool for our needs.

Verified User in Financial ServicesMid-Market (51-1000 emp.)
G2, rated 5 out of 5

Insightful recommendations to improve your forms

Exatom has been fantastic in providing insightful recommendations for improving our e-commerce forms, whether it's small tweaks or bigger changes. They also really understand our constraints as a small team and are super accommodating if we don't have time to implement everything right away. Their flexibility and understanding make them a pleasure to work with. Highly recommended!

Verified User in RetailMid-Market (51-1000 emp.)
Techniker und Kollegen von DELTA Fiber neben einem DELTA-Transporter, für die Fallstudie zum Bestellprozess von DELTA Fiber mit Exatom
+22%

Conversion im erneuerten Online-Bestellprozess, mit Einblicken auf Feldebene als wichtigem Beitrag.

Die Geschichte lesen
G2, rated 4.5 out of 5

Handy tool and it was explained very clearly

Great program. It's a bit of a search at the beginning, but Bart helped us well on our way. Great service!

Lidwien O.Small-Business (50 or fewer emp.)
G2, rated 4 out of 5

Exatom - A Super Form Analytics Tool

Exatom form analytics tool helps business to retain and gain their customers. Few things I like about Exatom is it provides the analytics in Real time and the Tooltips they provide are very realistic and friendly approach with look and feel can be made of our choice.

sanfiya p.Research Executive II
G2, rated 4 out of 5

Gained very many useful insights into performance on our forms in a relatively short time.

Findings, divided into a few categories, which are very practical and, in many cases, also easy to adapt.

Matthijs A.Digital Channel Manager Lexus
G2, rated 5 out of 5

Easy to implement, easy to use, lots of insights

The form analysis tool of Exatom is easy to implement and easy to use with the help of tags.

Because the tool does not use cookies, there is no need to worry about managing them. It is an intelligent solution to a simple problem, and provides many insights on how to improve your forms.

Furthermore, the help and professionalism of the Exatom team is highly valuable.

Verified User in PharmaceuticalsSmall-Business (50 or fewer emp.)
G2, rated 4.5 out of 5

Form insights you can work with

Ease of implementation using tagging solutions such as GTM Visualisation of form behavioral data Support from the Exatom team

Kim V.Head of Consultancy
G2, rated 4.5 out of 5

Great tool, really took our form to the next level

Form analytics proved very useful in the registration process, and no actual technical knowledge was required to get things up and running

Verified User in AutomotiveSmall-Business (50 or fewer emp.)

Die Tools von Exatom haben uns geholfen, zuerst das Verhalten der Kunden zu verstehen und dann die UX und CX mehrerer Formulare zu verbessern. Die Ergebnisse liegen über den Erwartungen, und das hat uns ermutigt, nach weiteren Formen der Zusammenarbeit mit Exatom zu suchen.

Das Team von Exatom liefert laufend Empfehlungen und neue Ideen. Ihr professionelles Auftreten, verbunden mit ihrem Fachwissen, macht sie zum perfekten Partner für eine moderne CRM-Umgebung.

Jean-Philippe PottierManager Digital Platforms, Kia Deutschland
Die Geschichte lesen
G2, rated 5 out of 5

Valuable (field-level) insights for optimizing forms

Exatom provides detailed insights into how forms and individual form fields perform, which helps identify where users drop off or experience friction. This makes it much easier to prioritize form improvements based on real user behavior. The interface is relatively intuitive once you understand the workflow. Also worth mentioning is the collaboration with the Exatom team. They are helpful, knowledgeable, and quick to respond to questions.

Ruben van den BrinkHead of CRO
Techniker und Kollegen von DELTA Fiber neben einem DELTA-Transporter, für die Fallstudie zum Bestellprozess von DELTA Fiber mit Exatom

Yellowgrape und Exatom haben uns zu entscheidenden, tiefgehenden Einblicken verholfen. Wir wissen jetzt genau, welche Details im Bestellprozess über die Conversion entscheiden.

Robert de KokDigital Growth Strategist, DELTA Fiber
Die Geschichte lesen
G2, rated 5 out of 5

Excellent Service and Highly Professional Team

We have been working with Exatom.io for almost a year, and the experience has been exceptional. Their platform is user-friendly, and the support team is always responsive and knowledgeable.

Jonas M.Customer Success Manager

Bei Bruna haben wir Exatom eingesetzt, um Reibung im Checkout und in der Kontoregistrierung genau zu lokalisieren. Nicht auf Sitzungsebene, sondern auf Feldebene. Dadurch war sofort klar, wo Nutzer hängen blieben, zögerten oder unnötige Fehler machten. Diese Erkenntnisse waren konkret genug, um direkt damit zu arbeiten. Exatom passt perfekt zu unserem CRO-Ansatz: datengetrieben, praxisnah und auf messbare Ergebnisse ausgerichtet.

Klaas BongersE-Commerce Manager, Bruna.nl
Die Geschichte lesen
G2, rated 5 out of 5

Exatom: Reactivity and Friendliness to Optimize Engagement

I love the availability of Exatom and the fact that it is very responsive. During launch campaigns, it's super convenient because the tools are put online very quickly and optimally to help users fill out the forms. This allows for better conversion and effectively guides users, while standardizing explanations without slowing down or confusing the process. Moreover, the team is really available and speaks several languages, which is a big plus. …

Othman R.Mid-Market (51-1000 emp.)
G2, rated 4 out of 5

Field Metrics uncover hidden opportunities effortlessly!

Personally I make the most use out of the field metrics. These metrics are a great way of uncovering previously unknown pain points and opportunities!

Donny v.CRO Specialist
Probefahrt-Anfrageformular von Kia Deutschland, mit Exatom optimiert
+55%

Konversionsrate des Probefahrt-Anfrageformulars, nachdem Kia Deutschland die empfohlenen Änderungen umgesetzt hatte.

Die Geschichte lesen
G2, rated 5 out of 5

Exatom excellence

Insightful & performance driven, Exatom provides easy to understand analysis and action-oriented recommendation to improve my on-site conversions.

Simon S.Customer Success Manager
G2, rated 5 out of 5

The completing piece of our analytics puzzle

We recently transitioned from Shopify, which had a very closed checkout experience, to an open-source platform. This change provided us with significantly more control over our checkout process but also introduced a greater sensitivity to potential errors, whether in design or development. Exatom proved to be the perfect solution at the right time, helping us identify and address these errors while optimizing the various functional and marketing forms on our website.

Verified User in FurnitureMid-Market (51-1000 emp.)
G2, rated 5 out of 5

Simple, effective and powerful tool with excellent support

Exatom is incredibly easy to use and integrates smoothly into our workflow.

The training was quick, clear, and very efficient. Our team was able to get started right away. It also helped us significantly improve our interactions on websites.

The team behind the tool is incredibly competent and always provides outstanding support when needed.

Romain G.Senior Project Manager
G2, rated 5 out of 5

Reliable and Strategic Partner

Working with Exatom has been a great experience. Our account manager consistently delivers well-structured, tailored advice, always on point with follow-ups. Their expertise in UX/UI optimization has significantly improved our platform, with recommended changes leading to a smoother user experience.

Verified User in Apparel & FashionMid-Market (51-1000 emp.)
G2, rated 5 out of 5

Great tool to boost the form performance!

Exatom is a breeze to use and makes form analysis straightforward with its intuitive design. The analytics offer clear, actionable insights to help you fine-tune your forms. In almost all cases forms are the final step before a conversion. It should not be underestimated. Overall, Exatom is a useful tool for optimizing form performance and increasing the conversion rate.

Verified User in Consumer GoodsSmall-Business (50 or fewer emp.)
G2, rated 5 out of 5

Very professional company, product which provides great insights into form performance

Very proactive employees with a great product which provides great insights into form performance. Good dashboarding for monitoring and improving on our online checkout. Provides automatic recordings to go in depth on where customers get stuck. The Monday dashboard with possible improvements on forms, ranked on impact and effort provide an easy overview/ backlog.

Verified User in AutomotiveMid-Market (51-1000 emp.)
G2, rated 4 out of 5

Intersting to spot friction points for each field of your form

Get the hesitation point for each field of my form. On top, we had good support from the team to understand the result.

Verified User in AutomotiveEnterprise (> 1000 emp.)
G2, rated 4 out of 5

Great insights for form optimization to improve conversion

By using Exatom, we were able to gain more detailed insights into potential bottlenecks in our forms compared to other tools such as Google Analytics and Hotjar. Very helpful are insights such as error-rate, hesitation time, autofill, interaction time per step and by field. The implementation of the tool was incredibly easy and whenever we needed support, assistance was provided instantly. Exatom recognizes your forms based on FormID. …

Verified User in InternetMid-Market (51-1000 emp.)
G2, rated 5 out of 5

Easy implementation and great insights

It’s very easy to start with Exatom. We just used Google Tag Manager to put the tags on the website and our forms were found automatically. Insights are very detailed: we don’t get this from tools like Google Analytics or Hotjar. Intuitive UI of the platform. Also: having the tooltips as part of the platform, to nudge and motivate our users to start and finish our forms, is a great benefit.

Mike S.Founder
Laufschuhe Brooks Running Ghost Max, aus der Fallstudie zur Checkout-Optimierung von Brooks Running EMEA
+4,2%

Checkout-Conversion-Rate nach den Fixes auf Feldebene und den Smart Nudges.

Die Geschichte lesen
G2, rated 5 out of 5

Good overall insights and great support

Helpful insights that give room to find improvements for your form experience,

Arno T.CRO specialist
G2, rated 5 out of 5

Very handy form tracking tool with useful insights

In-depth insights into the use and interaction of forms on your website. With this, you can perform very in-depth analyses and significantly increase conversions.

Jesper S.Bestuurslid

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