Hotjar or Exatom: Why Exatom is better for conversion optimization
If you’re looking to boost your conversions, you might think of a tool like Hotjar. But did you know there’s a more powerful, action-driven solution? Exatom is the tool for those who truly want to make progress in conversion optimization.
Hotjar mainly shows you what’s going wrong. Exatom not only identifies the issue — it solves it instantly.
What does Hotjar actually do?
Hotjar offers behavioral analytics. It gives you insights into where visitors click, how far they scroll, and where they drop off. Tools like heatmaps and session recordings seem helpful, but they mostly provide observations. They can also take up a lot of your time. Hotjar shows what is happening, not why. So you know where the problem is, but not how to fix it.
Why choose Exatom over Hotjar?
Exatom goes beyond insight. This tool combines analysis with immediate action. It’s built to detect and fix friction in forms —
and to guide your visitors toward conversion. This occurs through clever micro-experiences. Examples include real-time help messages, interactive forms, and dynamic optimization. These are features Hotjar simply doesn’t offer.
Smarter tooltips, more conversions
Exatom helps increase your conversions. As soon as a visitor hesitates or is about to drop off, Exatom steps in. A relevant message appears at the exact right moment. You can also adjust form fields, autofill information, or simplify the form. Exatom makes filling out forms easier — increasing the chance a visitor completes them. Hotjar only shows that someone drops off; Exatom prevents the drop-off.
Full control over visitor behavior
Exatom gives you insights into user behavior. You can see where visitors stop, why they leave, and how they interact with your forms. And it’s not just reporting — you get tools to act on this data immediately. That means less time analyzing and more time seeing results. Exatom supports you actively, not just passively observing.
Privacy-friendly and cookieless
Another advantage of Exatom over Hotjar is its focus on privacy. Exatom collects no personal data and is completely cookieless. You comply with the strictest privacy laws — without sacrificing data or functionality. Many tools like Hotjar still rely on cookies or user-identifying technologies. With Exatom, you get both privacy and performance.
In-depth form analytics: A unique Exatom benefit
Exatom includes powerful, self-developed analysis tools — built specifically for forms. You can see exactly where visitors abandon a form, whether the form is too long, or if questions are unclear. Based on these insights, Exatom offers automated fixes. You can trigger interventions instantly or dynamically adapt the form. Hotjar doesn’t offer this level of form-specific detail.
Simple integration with your systems
Exatom integrates easily with your current systems. No matter if you use WordPress, HubSpot, or another CMS, setup is quick and easy. No complex technical setup is needed — you can start optimizing within a day. Hotjar often requires multiple configurations and lacks the flexibility Exatom provides.
Results from day one
Once you activate Exatom, you’ll quickly see results. Real-time interactions keep visitors engaged, improve form completion, and accelerate conversions. Because Exatom is action-oriented, it works from the very first visit. 
Hotjar gives you data, but you still have to figure out what to do. With Exatom, optimization is automated. You take action right away — no developers or marketers needed.
Fully standalone, no extra tools required
Exatom is fully self-sufficient. You don’t need any additional tools to start optimizing effectively. While Hotjar often serves as an add-on, Exatom is a complete solution. Exatom combines analysis, action, and automation. It helps you maximize your website’s potential without needing extra funds.
Choose Action. Choose Exatom.
If you’re serious about your conversions, Exatom is the obvious choice. Hotjar gives you insights but makes you do the work. Exatom does the work for you. It provides all you need for great results. You get real-time actions, smart triggers, and full privacy compliance. Visit exatom.io and discover how you can improve your website immediately.
(FAQ) Frequently asked questions about Exatom and Hotjar
• Can you use Exatom without Hotjar?
Yes, Exatom is designed as a standalone solution. Unlike Hotjar, Exatom takes direct action instead of just offering insights. You don’t need any extra tools.
• What makes Exatom unique?
Exatom offers smart micro-experiences, real-time interactions, and in-depth form analysis. No other tool combines these features in this way.
• Is Exatom suitable for my website?
Yes, Exatom works with nearly any CMS or marketing platform. You can get started quickly and see immediate results.
• Is Exatom better than Hotjar?
For conversion optimization, Exatom is the better choice. Hotjar limits itself to data, while Exatom delivers optimization, action, and results.
• How fast will I see results with Exatom?
You’ll see more conversions within a few days. Add the Exatom tag to your website, gather insights, and start optimizing. From the moment visitors experience Exatom’s actions, your conversions begin to rise. The tool is proactive, so there’s no need to wait for reports.
