Nudging in web forms
Conversion loss in a checkout or lead form can have many causes.
These include uncertainty, confusion, or technical barriers. Nudging can overcome these form frictions.
Tussenvoegsel veld – waarom zou je dat doen?
“We kunnen het ‘tussenvoegsel’ veld (typisch Nederlands) niet weglaten in ons formulier, want dan gaat het mis in de systemen er achter”.
Smart tooltips: web form optimisation without development
Case studies: read how Kia and INNO optimised their web forms by activating Smart Tooltip campaigns.
Yellowgrape and Exatom join forces
Yellowgrape, the e-commerce agency from Amsterdam and Berlin, and Exatom, the innovator in form Insights & Activation software, join forces…
Exatom joins the start-up village on the DMEXCO 2023
Exatom is set to make waves at DMEXCO, one of the world’s leading digital marketing conferences, taking place in Cologne on September 20th and 21st 2023.