Poorly designed webforms can lead to a number of issues such as confusion, frustration, and ultimately a loss of conversions.
Behavioural insights on online forms have become increasingly as businesses recognise the power of understanding and predicting human behaviour.
The number of fields are depending on the purpose, the objective of the company, and the effort required to fill in the fields.
Webforms are important. It’s an understatement. There are millions of them and after all the years, it’s still the most important source of reliable, first party data for organisations. Why do webforms deserve more attention from marketers?