Web forms: the blind spot of Google Analytics

Web forms: the blind spot of Google Analytics

Form analytics is the blind spot mirror for Google Analytics users. It’s to show the part of user behaviour on the website that’s otherwise hidden from the marketer’s vision. Form analytics and field metrics can illuminate..

Webforms deserve more attention from marketers

Webforms deserve more attention from marketers

Webforms are important. It’s an understatement. There are millions of them and after all the years, it’s still the most important source of reliable, first party data for organisations. Why do webforms deserve more attention from marketers?

Form analytics case study – +35% mobile conversions

Form analytics case study – +35% mobile conversions

This form analytics case study of a B2B client shows an improvement of their mobile form completion rate by 35% as it revealed an abnormally high ‘Failed submit and abandoned’ rate. The filters in Exatom’s form analytics reports drilled down to the root cause.

Form analytics and field metrics dictionary

Form analytics and field metrics dictionary

As a digital marketing professional active in conversion optimisation, lead generation, online sales, etc., you have to deal with industry specific terminology. Your life will be a bit easier with our online form optimisation, analytics & field metrics dictionary.