Kia case study: webform optimisation
Kia Germany faced the ambition of increasing their web form conversion rates and reducing visitor friction. While the brand website received a steady flow of…
Kia Germany faced the ambition of increasing their web form conversion rates and reducing visitor friction. While the brand website received a steady flow of…
Poorly designed webforms can lead to a number of issues such as confusion, frustration, and ultimately a loss of conversions.
Behavioural insights on online forms have become increasingly as businesses recognise the power of understanding and predicting human behaviour.
The number of fields are depending on the purpose, the objective of the company, and the effort required to fill in the fields.
In this article, we are going to take a look at the online forms of three different brands…