Nudging in web forms

Nudging in web forms

Conversion loss in a checkout or lead form can have many causes.
These include uncertainty, confusion, or technical barriers. Nudging can overcome these form frictions.

Form analytics with GA4

Form analytics with GA4

What are the pro’s and cons of optimising web forms with GA4? Discover the differences between Exatom and GA4 in our detailed comparison, covering topics like implementation and features.