Nudging in web forms
Conversion loss in a checkout or lead form can have many causes.
These include uncertainty, confusion, or technical barriers. Nudging can overcome these form frictions.
Brooks Running case study: webform optimisation
In this case study, we explore the strategies and initiatives that have propelled Brooks Running’s digital success in the EMEA region with the help of Exatom.
Form analytics with GA4
What are the pro’s and cons of optimising web forms with GA4? Discover the differences between Exatom and GA4 in our detailed comparison, covering topics like implementation and features.
The differences between Exatom and Zuko
Discover the key differences between Exatom and Zuko in our detailed comparison, covering topics like implementation, features and pricing.
Tussenvoegsel veld – waarom zou je dat doen?
“We kunnen het ‘tussenvoegsel’ veld (typisch Nederlands) niet weglaten in ons formulier, want dan gaat het mis in de systemen er achter”.
Smart tooltips: web form optimisation without development
Case studies: read how Kia and INNO optimised their web forms by activating Smart Tooltip campaigns.