Retail & e-commerce

Get more conversions with better performing check-out & web forms
Quick facts

Identify the leaks on your check-out and create account form


of visitors land on the check-out, but never start typing.


of visitors abandon the check-out after the starting with their address details.


of visitors try to submit the create account form, but fail.


of visitors use autofill to fill in fields
Our retail & e-commerce clients
Retail & e-commerce analytics

Missed opportunity

Increase conversions with Exatom

E-commerce check-outs and other forms, like for creating an account, are not a very sexy elements. Still, it’s the all decisive step that determines if your marketing investment turns into revenue. Exatom can easily help you to improve your online retail revenue significantly. With form analytics on your check-out, you’ll identify where and why visitors drop off and abandon their online purchase. Exatom’s form analytics provide you insights on how your forms are being used and where you can improve them. From form start to buy online and everything in between. Simply repair the friction & leaks of your check-out. Curious?
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Check-out improvement

Optimisation is all about details

In the retail industry, it’s obviously important to optimise your check-out to increase conversion rates and revenue. To do this, it’s essential to identify any potential obstacles that may cause hesitation or lead to drop-offs by visitors. Analyze the drop-off rates of each field and pinpoint where visitors are most likely to abandon the check-out. Additionally, determine which fields take too long to fill or generate the most error notifications. By understanding these potential blockers and UX friction, you can streamline the check-out and remove any hurdles that may prevent visitors from successfully purchase their product or service. And even a small improvement in conversion rates will have a significant impact on your revenue.
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Exatom dashboard online form analytics

Form session replay

Observe why shoppers don’t become buyers

In addition to form analytics and field metrics, webform session recordings are incredibly valuable for the retail & e-commerce industry, particularly when it comes to optimising the check-out. By capturing a detailed record of a user’s interaction with the check-out, including clicks, scrolls, and form autofills, session recordings help identify any potential issues or UX friction that may be preventing users from successfully completing a purchase on your website.
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Smart tooltip

Helps visitors to complete their online purchase

Setup smart tooltip campaigns to nudge a visitor to complete their purchase. Either with functional or motivational microcopy, depending on their behaviour. Test in A/B against the control group to see which version works best.
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Exatom dashboard online form analytics

No time to do it yourself?

We understand that CRO specialists and Product teams don’t have the bandwidth to do everything themselves. Exatom has an expert team available to do the heavy lifting for you, and deliver actionable insights and recommendations. We will run A/B tests with smart tooltip campaigns to help increase your check-out completions. In just 100 days.

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What digital marketers tell us on
“Gained very many useful insights into performance on our forms in a relatively short time.”

Digital Channel Manager
“Easy to implement, easy to use, lots of insights”

Business Analyst
“Good overall insights and great support”


Would you like to see Exatom in action?

Request your demo and see how we will help you with optimising your online check-out and other forms.


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