Motivate your visitors
Assist your audience with smart tool tips.Form optimisation without code changes
Test your ideas effortlessly, no development team needed
Utilise smart tooltips to promptly tackle form and field shortcomings, reducing resolution time from weeks to hours. Assess their impact with our built-in A/B testing and refine accordingly.
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Self-service form optimisation
- Effortlessly create, customise, and adjust options using our easy-to-use editor
- Position tooltips anywhere within your form
- Select from over 15 triggers for message activation and display
- Preview and distribute your designs for team approval
- Completely adaptable for both desktop and mobile devices
- Tech savvy? Have a look at our HTML editor
Functional & motivational messaging
Improve your form completion rates with smart tool tips on your forms
Display a message next to your form fields or anywhere else on your form to help your visitors complete it. Timing can be critical, but using our intelligent rules based on hesitation time, mouse movement, and other data-science-driven triggers makes choosing the right moment to interact with your customer easy.
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Smart activation triggers
Engage with your audience at the right time
- Form or field based hesitation
- Field focus, change or leave
- Specific field error
- Pageview
- DataLayer event
- Your custom event

Consistent with your brand identity
Stylish microcopy messages
Customize your tooltip design precisely using our ‘what you see is what you get’ editor: modify colors, borders, fonts, margins, the close button, sizing, and other elements to match your identity.
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(FAQ) Frequently Asked Questions about smart tool tips by Exatom
What are smart tool tips by Exatom?
Smart tooltips are automatic help messages that appear when visitors hesitate or make mistakes in a specific form field.
When does a tooltip appear?
When a visitor lingers on a field (hesitation) or when an error frequently occurs. The tooltip is personalized and appears at exactly the right moment.
What does a tooltip contain?
A short, clear explanation on how to complete the field – for example, what information is needed or which format is required. Or why this information is being requested, to build trust.
How does this help my conversion rate?
Visitors receive help instantly without leaving the page. This reduces frustration, lowers error rates, and increases the chance of a successful conversion.
Are tool tips visible on mobile devices?
Yes. Smart tooltips are fully responsive and optimized for mobile use.
Can I choose which fields show a tooltip?
Yes. You can configure where and when a tooltip should appear.
Do smart tooltips work on all forms?
Yes. Tooltips can be applied to any HTML form, including multi-step or dynamically loaded fields.
Is this feature included in my Exatom license?
Smart tooltips are included in the Pro Plan.
See a smart tooltip in action
Curious how smart tooltips work? Just try yourself. Start typing your name and email! We have setup ‘Field interaction start’ in email as the trigger. Our data-drive tooltip will appear next to the email field as soon as you start filling in the email field.
Address inefficiencies.
Engage your customer.
Quick setup.