Smart tooltips case study – luxury retailer INNO
When an e-commerce website visitor adds a product to their shopping cart, it doesn’t mean that the actual purchase will happen. Even the start of the check-out is no guarantee for a conversion…
Form analytics and field metrics dictionary
As a digital marketing professional active in conversion optimisation, lead generation, online sales, etc., you have to deal with industry specific terminology. Your life will be a bit easier with our online form optimisation, analytics & field metrics dictionary.
40 Percent more conversions for Track Assistant – case study
Track Assistant, a provider of car trip registration solutions, recently tested Exatom’s motivational widgets, which increased the registration form start rate by more than 80%, resulting in 40% more conversions.