API: What is it and how can it be used?
Nowadays, API’s are commonly used by software developers. In this blog, we will dive deeper into the different types of API’s, the most important advantages and how Exatom uses them in their business.
The rise of privacy friendly software
Was it DuckDuckGo with their privacy policies to not collect or share data that started the fire? Probably there were others before but today the league of privacy-conscious software solutions is growing every day….
Web forms: the blind spot of Google Analytics
Form analytics is the blind spot mirror for Google Analytics users. It’s to show the part of user behaviour on the website that’s otherwise hidden from the marketer’s vision. Form analytics and…
Three questions about missed opportunities on your webform
Thank you very much for participating to our short questionnaire, shared on LinkedIn. We analysed the data of our first 20 client websites and found the answers to these questions. It’s obvious that 20 websites is not..
Autofill: a blessing or a curse for your webform?
Autofill for online forms: a blessing or a curse? Autofill is a very popular browser function that helps a user filling in a form with less effort, as it automatically fills in web form fields with stored data, like first name, last name, email, phone number, etc.
Webforms deserve more attention from marketers
Webforms are important. It’s an understatement. There are millions of them and after all the years, it’s still the most important source of reliable, first party data for organisations. Why do webforms deserve more attention from marketers?