Travel & hospitality

Get more direct bookings with a better performing booking engine
Quick facts

Identify the leaks on your booking form


of visitors land on a booking form, but never start typing.


of visitors abandon a booking after the start.


of visitors try to submit a web form, but fail.


of visitors on your booking form don’t turn into bookers.
Dashboard Missed Conversion opportunity

Missed opportunity

Increase direct bookings with Exatom

Direct bookings become more and more important for hoteliers. It’s not just about losing margin to the OTA’s, it’s also about owning the relationship with your guest. Exatom can easily help you improve your direct bookings by 10%. With form analytics on your booking engine, you’ll identify where and why visitors drop off and abandon your booking form. Exatom’s form analytics provide you insights on how your forms are being used and where you can improve them. From form start to booking completion and everything in between. Simply repair the leaks of your booking engine. Curious?
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Form improvement

Optimisation is all about details

In the travel and hospitality industry, it’s important to optimise your booking form to increase conversion rates and revenue. To do this, it’s essential to identify any potential obstacles that may cause hesitation or lead to drop-offs by visitors. Analyze the drop-off rates of each field and pinpoint where visitors are most likely to abandon the booking. Additionally, determine which fields take too long to fill or generate the most error notifications. By understanding these potential blockers, you can streamline the booking form and remove any hurdles that may prevent visitors from successfully booking their hotelroom, holiday, flight or rental car. Remember, even a small improvement in conversion rates will have a significant impact on your revenue.
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Exatom dashboard online form analytics

Session recording

Observe why lookers won’t become bookers

In addition to form analytics and field metrics, browser session recordings are incredibly valuable for the travel and hospitality industry, particularly when it comes to optimising the booking engine. By capturing a detailed record of a user’s interaction with the booking engine, including clicks, scrolls, and form fills, session recordings help identify any potential issues or obstacles that may be preventing users from successfully completing a booking on your website.
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Smart tooltip

Helps visitors to complete their booking

Setup smart tooltip campaigns to nudge a visitor to complete their booking. Either with functional or motivational microcopy, depending on their behaviour. Test in A/B against the control group to see which version works best.
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Exatom dashboard online form analytics

No time to do it yourself?

We understand that digital marketing teams don’t have the bandwidth to do everything themselves. Exatom has an expert team available to do the heavy lifting for you, and deliver actionable insights and recommendations. We will run A/B tests with smart tooltip campaigns to help increase your direct bookings. In just 100 days.

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What digital marketers tell us on
“Gained very many useful insights into performance on our forms in a relatively short time.”

Digital Channel Manager
“Easy to implement, easy to use, lots of insights”

Business Analyst
“Good overall insights and great support”


Would you like to see Exatom in action?

Request your demo and see how we will help you with more direct bookings.


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