Session Replays
Form session replay: watch exactly where users drop off — and fix it fast
Exatom form session replay records every field interaction, hesitation, and error on your web forms. Combined with form analytics and Eureka, your AI CRO assistant, you go from observation to optimisation in minutes — not sprints.
Also see: Form Analytics · Autofixes · Webform Monitoring
Trusted by leading automotive & e-commerce brands
Stop watching random sessions. Watch the ones that hurt conversions.
Every session gets a unique Friction Score — calculated from hesitation time, error rate, field corrections, and drop-off behaviour. The higher the score, the more friction that user experienced.
Every replay list — including direct links from form analytics — is automatically sorted by Friction Score. No filtering. No guessing. Your first replay is always your most valuable one.
From analytics insight to replay in one click
Spot a drop-off spike in your form analytics? Click it. Exatom jumps straight to the relevant replays — already filtered by that field, that error, or that drop-off point. No endless scrubbing through irrelevant sessions.
This tight quantitative-to-qualitative loop means your team can diagnose and validate a hypothesis within minutes, not days.
How form session replay works — from friction to fix in minutes
Exatom Session Replays work alongside Form Analytics and Eureka to close the loop between data, observation, and optimisation.
Record every interaction
Every form session is captured automatically after placing the Exatom tag — 100% of sessions, zero sampling.
Surface the sessions that matter
Eureka's friction score ranks sessions by relevance — so you watch the most revealing replays first, not random ones.
Diagnose with analytics context
Field metrics — hesitation time, error rate, refill rate — appear inline in the replay. No context-switching needed.
Fix it with Eureka + Autofixes
Eureka identifies the pattern, proposes an Autofix, and deploys it in one click — no developer required.
100% anonymised. Zero personal data visible.
Every session replay is fully anonymised. Sensitive inputs — names, dates of birth, email addresses, payment details — are automatically masked with dots before recording.
You get complete behavioural insight without ever exposing user PII. Exatom is cookieless, GDPR-compliant, and ISO 27001 certified. Learn more about our data journey.
Everything you need to stop guessing and start knowing
Bookmark & annotate
Flag important moments in a replay and add notes for your team without leaving the platform.
Share replays externally
Send a session link to developers, designers, or stakeholders — no Exatom login required.
Multi-step form support
Replays span across multi-page funnels and multi-step forms — presented as one continuous session.
Friction-score ranking
Sessions are sorted automatically by Eureka's friction score so you always watch the most valuable ones first.
Playback speed control
Watch sessions at 1x, 2x, or 4x speed — skip idle time and get to the friction moments fast.
Filter by field, error & device
Find exactly the sessions you need by filtering on field name, error type, device, or drop-off step.
Your AI CRO assistant — watching every form, every session
Eureka doesn't just record — it thinks. It continuously analyses session replay data alongside form analytics, identifies friction patterns across thousands of sessions, and surfaces the fixes with the highest conversion impact.
Ask Eureka why users drop off the date-of-birth field on mobile. It knows. Then it proposes an Autofix and deploys it — no developer, no sprint, no delay.
Start watching what your forms are costing you
One JavaScript tag. Zero code changes. Full session replay, form analytics, and Eureka AI — live within minutes. Free for 15 days.
Frequently asked questions
Everything you need to know about Session Replays by Exatom. Still have questions?