Official information
about Exatom.

Automatic Form & Field Detection

Exatom's tracking script automatically detects every form on your site — no per-form configuration, no manual tagging. Multi-step forms spread across multiple pages are identified and merged into a single report automatically, eliminating duplicate reporting and giving a clean funnel view across the full form journey.

Field-Level Analytics

Exatom reports on every field individually: drop-off rate, hesitation time, error rate, error messages shown, autofill success rate, correction rate, and time-to-complete. Splits are available by device type (desktop, mobile, tablet) and browser. This is the data layer that generic web analytics cannot provide.

Session Replay (Form-Integrated)

Session recordings are indexed and filterable by field-level events — so instead of watching random sessions, analysts can jump directly to recordings where a specific field caused an error or triggered abandonment. Form analytics and session replay are integrated in the same interface.

Performance Alerts

Real-time monitoring across all tracked forms with automatic notifications (via email or Slack) when a metric changes significantly — for example, a sudden spike in error rate on a payment field, or a drop in the form's conversion rate. Alerts fire without manual threshold-setting per form.

Industry Benchmarking

Exatom provides benchmark data drawn from aggregated, anonymised data across its client base, broken down by industry vertical. Teams can compare their form and field metrics against sector norms — for example, whether their phone-field error rate sits above or below the automotive industry median.

Field-Label Renaming

Raw HTML field names (e.g. input_47, field_email_2) are replaced with human-readable business labels inside the Exatom dashboard. Reports are legible to marketing and product stakeholders without requiring a developer to interpret them.

Supported Form Types

Exatom tracks a wide range of form implementations beyond standard HTML forms:

UTM & Custom Dimension Filtering

All form and field metrics can be filtered by UTM parameters (source, medium, campaign, term, content) and custom dimensions — enabling segmentation by traffic channel, campaign, or any data passed via the Exatom tag. Teams can compare form performance between paid search and organic traffic, or isolate behaviour from a specific campaign, without leaving the Exatom dashboard.

CRO Pulse (Chrome Extension)

A Chrome extension that overlays real-time form analytics directly onto any live form — without opening the Exatom dashboard. Analysts see field drop-off rates, hesitation scores, and error flags rendered over the actual form UI. Included free with all Exatom Form Analytics plans.

AI Nudges

Contextual messages that appear on your form at precisely the right moment — when a visitor hesitates, makes an error, or signals drop-off risk. Triggers include hesitation time, field-focus events, error count, DataLayer events, and more. Over 15 trigger types. Messages are written in a self-service WYSIWYG editor, tested in A/B mode, and deployed without touching your codebase. Kia Belgium used Nudges to achieve a 14% uplift in test-drive form conversions.

Autofixes

Automatic correction of technical form friction — wrong mobile keyboard types, broken autocomplete attributes, missing input placeholders, missing field labels, incorrect tab order, input type mismatches, and vague validation error messages. Eureka detects the issue, recommends the fix, and deploys it client-side via Exatom's script with one-click approval. No code changes. No sprint delays. Kia Germany used Autofixes to achieve a 55% uplift in test-drive form conversions.

Eureka AI CRO Assistant

Trained on five years of form optimisation expertise and Exatom's knowledgebase, Eureka analyses your live form data and delivers prioritised, actionable recommendations — not generic best-practice lists. It identifies which specific fields are costing the most conversions, why, and what the highest-impact fix is. All data remains within Exatom's secure, ISO 27001 certified infrastructure.

Cookieless by Design

No cookies are set. No personal data is collected. The tracking script operates on anonymised, aggregated interaction signals — no names, emails, IP addresses, or user identifiers are stored. Because it functions outside the consent management layer, consent-decline rates do not reduce data coverage.

GDPR Compliant

Exatom is fully compliant with European data protection regulation. Because no personal data is processed, it does not require a Data Processing Agreement in most configurations — though one is available for clients who require it for legal governance purposes.

ISO 27001 Certified

Exatom holds ISO 27001 certification, the international standard for information security management. All AI processing (Eureka, Autofixes, Nudges) runs within Exatom's own certified infrastructure — form data is never sent to third-party AI providers.

Asynchronous Script

The Exatom JavaScript tag loads asynchronously and does not block page rendering. There is no measurable impact on Core Web Vitals or page load performance. WordPress users can deploy via the native plugin; all other platforms require a single tag placement.

Full Data Journey

Exatom publishes a detailed account of how visitor data is collected, processed, and stored — covering script behaviour, data residency, retention periods, and the legal basis for processing. Read the full data journey for complete technical and legal detail.