The differences between Exatom and Zuko

General overview

Exatom and Zuko are solutions designed to provide digital marketers with tooling to analyse and optimise web forms and check-outs. Exatom stands out as a more professional-grade solution tailored for advanced users, like CRO specialists, Product Owners and E-commerce specialists, whereas Zuko aims for SMB-companies with less traffic (hence Zuko’s credit-based pricing).

Features & functionality

Exatom supports cookieless tracking, ensuring privacy compliance. This enables Exatom users to implement the Exatom tag outside the cookie-consent management system, reporting on 100% of the website traffic. As Zuko is placing a 1st party cookie, it is enforcing the client to securing appropriate consents in a user session, in accordance with the relevant privacy regulations.

The implementation process with Exatom is streamlined through automatic form and field identification, while Zuko requires manual identification, adding an extra step for users. Additionally, Exatom allows for field label name changes, which is not possible with Zuko. to make reporting more appealing to all the stakeholders.

In terms of product scope, Exatom provides a broader range of analytics and optimisation tools compared to Zuko. Exatom supports Session Replays and integrates these replays with analytics (as no sampling is applied), providing a deeper understanding of user interactions. Zuko, however, lacks session replays entirely.

Performance alerts in Exatom cover all metrics, whereas Zuko only provides alerts based on completion rates. Furthermore, Exatom offers weekly performance summary emails and native optimisation solutions, both absent in Zuko. Exatom also includes audience activation for media and API integrations, highlighting its advanced capabilities designed for comprehensive analysis and optimisation.

The core: form analytics & field metrics

When examining form analytics and field metrics, Exatom again offers a more extensive feature set. It tracks error rates, error categories, error messages, and autofill rates, while Zuko only tracks operating systems. In the realm of field metrics, Exatom provides detailed insights into hesitation time, corrections, errors, autofills, blanks, and upcoming rage clicks. Zuko, on the other hand, lacks these metrics but does track returns. These additional insights offered by Exatom allow professionals to conduct a more nuanced analysis of user interactions and form performance, making it the superior choice for detailed, professional-grade analytics.

About Zuko

Zuko is a cloud-based analytics solution provider based in Manchester, UK. It’s been founded in 2013 as Formisimo, later rebranded into Zuko. Zuko has raised a total of $2.1M in funding over 7 rounds. Their latest funding was raised on March 9th, 2017. The company size is 0-5 employees.