AI agents are coming. What happens to your forms?

In this recording

1. 0:00ChatGPT tries to book a test drive, without and with WebMCP
2. 2:02Poll: is your company getting its forms ready?
3. 3:37Consumers already shop with AI
4. 5:30What happens to your forms when people move to AI agents
5. 6:19The agent sees your form, then hands it back to you
6. 9:42MCP: a standard way for AI agents to use tools
7. 11:45WebMCP connects agents to your website
8. 13:43How it works, from contract to "Done"
9. 14:59This is real, and it is moving
10. 16:42Optimisation is not dead. It matters more
11. 18:30Poll: what might hold you back?
12. 21:18How Exatom clients can start right away
13. 22:59Questions from the audience