ExatomBenchmark test-drive request forms
Automotive (France)
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Form score

Technical UX audit of test-drive request forms across the 45 scoreable car brands sold in France, measured with the Exatom form-audit engine (ExatomScore). Scores run 0–10, higher is better, weighted across five categories. 63 brands were researched and 51 offer a live online test-drive form; six of those could not be auto-scored for technical reasons – see Design analysis – and are excluded from the ranking below.

Brand Overall ↓ Accessibility Performance Style Usability Web standards
How each form was reached
Desktop · French sites · July 2026
01Official French site
›
02Test-drive form reached
›
03Read-only assessment
Category weights
Accessibility×6
Usability×6
Web standards×6
Performance×5
Style×4
Market-wide failures – checks almost no brand gets right
◎
0 of 45 auto-focus the first fieldNot one scored French form sets focus on the first field
🤖
40 of 45 run no captchaJust five scored forms show any sign of bot protection
✉
30 of 45 miss type="email"Only 15 forms trigger the email keyboard and native validation
▢
24 of 45 fail field-border contrastThe weakest accessibility check in the market (avg 2.9 / 10)
▦
4 to 8 fields, median 5MG and Bentley carry the heaviest field load (8)

Accessibility

Measures how usable the test-drive form is for everyone: contrasting field borders, input and label colours, label font size and label spacing. Mazda leads (7.7), followed by Mini and Omoda & Jaecoo (7.3); Lynk & Co (2.7) and Zeekr (2.8) trail. The weakest single check is field-border contrast, which 24 of 45 brands fail outright. Field average: 5.4. Weight in overall score: x6.

Benchmark ranking – Accessibility
Score ranking – Accessibility
6.5–10  Good
5.0–6.4  Fair
0–4.9  Needs work

Performance

Covers how quickly the test-drive form page appears and becomes ready for interaction. Weight in overall score: x5.

Field average: 4.3 / 10 – the industry's biggest shared weakness after web standards, exactly as in the UK. Mercedes-Benz and Renault are quickest at 6.5; Alpine is slowest at 0.7, with Alfa Romeo and MG at 1.3.
Benchmark ranking – Performance
Score ranking – Performance
6.5–10  Good
5.0–6.4  Fair
0–4.9  Needs work

Style

Evaluates field alignment and size, font consistency, form position, form size and labels above fields. Dacia, Leapmotor, Maserati, Polestar and Renault all reach 8.0 – style is France's strongest category. DS Automobiles, Mercedes-Benz and Opel are weakest (2.9), mostly because the form sits below the fold. Field average: 6.5. Weight in overall score: x4.

Benchmark ranking – Style
Score ranking – Style
6.5–10  Good
5.0–6.4  Fair
0–4.9  Needs work

Usability

Covers autocomplete, CTA colour and text, first-field focus, keyboard navigation, number of fields and sensible dropdown and radio lengths. Land Rover leads (7.0); Škoda and Lotus trail (2.5). Beyond the universal first-field-focus failure, over-long dropdowns and generic CTA text ('Envoyer' rather than 'Réservez votre essai') are the weakest checks. Field average: 5.4. Weight in overall score: x6.

Benchmark ranking – Usability
Score ranking – Usability
6.5–10  Good
5.0–6.4  Fair
0–4.9  Needs work

Web standards

The most conversion-relevant category technically: correct input types (e.g. type=email), real label elements and a proper form element – driving native validation, autofill and assistive-technology support. BMW, DS Automobiles, Mercedes-Benz, Mini and Opel are exemplary (8.0); Xpeng (0.2), Leapmotor (0.3) and BYD (0.8) – three new Chinese EV brands – leave easy wins on the table. Widest spread in the benchmark. Field average: 4.6. Weight in overall score: x6.

Benchmark ranking – Web standards
Score ranking – Web standards
6.5–10  Good
5.0–6.4  Fair
0–4.9  Needs work

Design analysis

Structural audit of the test-drive request forms of all 51 brands with a live French form, plus VinFast and Isuzu, which offer none. Brands lean single-step (30 of 51) over multi-step (21), where three-step wizards dominate – and the Stellantis FCA wizard asks for personal details before the dealer is chosen. Dealer locators are near-universal, but only seven brands carry the browsed model into the form and one in five offers a date & time picker. Personal-data fields range from 4 to 8, with a median of 5.

Form feature analysis – all brands
BrandForm structureDealer locatorModel preselectedDate & timeRequired consentFields
Yes
Partial / default model only
No
Dealer chosen after personal details, or no online form
Researched, but no online test-drive form or not sold in France
FerrariNo online test-drive form – dealer contact and information forms only
LamborghiniNo online test-drive form – customer-care contact form and dealer locator only
McLarenNo online test-drive form – retailer-enquiry form only
Rolls-RoyceNo online test-drive form – 'Request Viewing' and dealer contact forms only
HongqiSold via importer Car East France – email and phone contact only
JaguarNew-car sales paused in France pending the delayed Type 01 relaunch
KGM (ex-SsangYong)No official French importer or retail network in 2026
Aion (GAC)Launch pending – no French consumer site yet
Dongfeng / ForthingNo official consumer site or dealer network in mainland France
AiwaysDormant on the French market

Score distribution

Min / average / max spread of ExatomScore results across the 45 scored brands, by category – higher is always better here. Followed by brand-by-brand notes on each form's key strength and primary risk – including the brands that could not be scored – and Exatom's behavioural benchmark of how real users interact with test-drive forms.

Score range by category
Category
Min
Average
Max
Direction
Brand-by-brand notes
BrandScoreKey strengthKey risk
Behavioural benchmark – form level
The audit predicts friction from the code; the behavioural benchmark shows what real visitors do. Even the strongest brand converts only 26% of the visitors it engages – the median brand just 7% – and at the median one in five interactions hits a validation error.
Metric
Min
Median
Max
Direction
Behavioural benchmark – field level
The consent / opt-in field is the biggest abandonment risk: up to 69% drop-off at the worst brand. That matters in France, where 16 brands gate submission behind a required consent or attestation tick.
FieldDrop-offError rateCorrectionAutofillInteractionHesitation

Each cell shows min · median · max across brands. Autofill: higher is better; all other columns: lower is better. Source: Exatom Industry Benchmark, Q1 2026 – Automotive, Mobility & Transportation, ‘Test-drive request’ category, aggregated across 10+ European brands. Client-specific figures are excluded.