Lead value calculator

Calculate the value of your lead. Chose to calculate it based on media investment, or based on the revenue. Or both and compare.

Lead value based on media investment

Media cost type

CPM cost per 1000 impressions

10.00

Average click-through rate (CTR) 1.0%

Average website conversion rate 1.00%

Estimated Lead Value

€0.01

per lead

Lead value based on sales

Estimated Lead Value

€0.00

per lead

Sales revenue type

Total value per sale 500.00

Sales conversion rate 10%

Currency