The 10 biggest conversion killers of 2026.
The ten friction points that most often make prospects and buyers abandon a form or checkout, and how to remove each of them.
- The ten principles behind forms that convert
- How to use data for smarter design and UX decisions
- Why small changes lead to significant improvements
Completion rate of the test-drive request in one European market, thanks to field-level insight.
“With Exatom Analytics, we break down form completion entirely into smaller KPIs per field. This makes every component measurable, and we can see exactly where users drop off or continue. In one market, thanks to these insights, we saw an increase of no less than 28% in completion rate, which has a significant impact on our business.”
Jochen FischerHead of Media, Digital Experience & CRM, Hyundai Motor Europe
Where may we send the ebook?
Fill in your name and business email and the ebook is on its way. We ask a few short questions afterwards, so we understand who reads it.
Questions about the ebook
Who is this ebook for?
CRO specialists, UX designers and digital marketers who want to reduce friction in their forms and checkouts and improve their website's conversion.
What is a conversion killer?
Any element in a form or checkout that makes visitors hesitate, get frustrated or abandon altogether. They are often overlooked UX or technical details.
How much can removing them improve conversion?
Exatom's customers see an average 23% increase in conversion. Kia Germany raised its test-drive form conversion by 55%.
Why does it work?
Because the work is on the prospects and buyers who abandon your form, and that is the large majority. A small decrease in abandonment means a big increase in conversion.
Is the ebook really free?
Yes. We ask you a few questions so we understand better who benefits from it, and it stays free.
Is accessibility a conversion topic?
Yes. Accessibility matters because of the European Accessibility Act, and it matters just as much for your conversion rate.
