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10 Conversion Killers

How to eliminate the 10 most common conversion killers and boost your conversion with up to 30%!

     

  • Learn the 10 key principles behind high-converting forms
  • Discover how to streamline user journeys for better results
  • How to use data to make smarter design and UX decisions
  • Understand why small changes lead to significant improvements
  • The number 1 way to create intuitive, user friendly experiences that reduce drop-offs
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10 conversion killers ebook
Trusted by brands
Stephan van den Bremer - CEO Exatom

Hi, I am Stephan, Co-founder & CEO of Exatom

We understand how frustrating it is to have forms that don’t convert well. That’s why we, as founders, used jointly more than 60 years of digital marketing experience to develop form analytics and optimisation solutions. On average, online forms and check-outs have more than 20 friction point that make your vistors abanding your form. Stop your conversion killers. I have listed the 10 most common conversion killers for you. And I am happy to share my experiences on conversion optimisation with you.

Stephan van den Bremer
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What our clients say
“Amazing service and great insights. Easy implementation, great tool that provide you with very helpful insights. You can discover and learn a lot about your journeys and forms.”

Adriana Botella Caballero
JLR Senior Manager Digital Performance Europe

“Great tool that supports our business needs very well. Provides a clear picture of what customers are doing in the checkout flow and allow us to make decisions based on facts.”

Jamie Day
Ecommerce Manager

“Exatom helped us analyse our acquisition flow and delivered very insightful, recommendations. What stood out was how actionable their advice was.”

Sophie de Haas
Junior Marketer

G2 medal Summer 2025
G2 medal Summer 2025
G2 medal Summer 2025
Marketing analytics high performer G2
Marketing analytics high performer winter 2026
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Eliminate your Conversion Killers and boost your conversion by up to 30%

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Frequently Asked Questions about the 10 Conversion Killers in Digital Forms

This e-book is written for CRO specialists, UX designers, and digital marketers who want to reduce form friction and improve their website's conversion performance.
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A conversion killer is any element in a form or checkout process that causes users to hesitate, become frustrated, or abandon the process entirely. These are often overlooked UX or technical design issues.
Yes, I would like to download it for free
Yes you can. Our client Kia Germany even increased it with 55% in a short period of time.
I would like to increase my conversions
Because we are working on the 90% that abandon's your form. A small decrease here, means a big increase in conversion. We call it the optimisation leverage effect. Many of our clients have proven it.
Ok, show me how I reduce abandonment
Yes, absolutely. We'll ask you a few questions so we understand better who is benefiting from it. But it's guaranteed for free.
Cool, I would like to download it for free
Spoiler alert: yes! Accessibility is not just a topic due to the EAA. It's certainly important for your conversion rate.
Yes, I care about accessibility, but even more about conversions